Email is still one of the most effective marketing tools available. You should still be using it today. Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Read the following tips and make your marketing via email work for you.
Don’t send unsolicited e-mail marketing messages out. Your emails may be marked as spam by people who are not interested in receiving them. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.
Be certain you send correspondence only to those eager to receive it. Sending emails to people who have never heard of you or what you have to sell is spam. People will not recognize your brand and will not trust you at all. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Every customer on your email list should be someone who clearly opted in to your marketing via email campaign. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Focus on one idea with every email message. Don’t overwhelm your reader with a ton of text! Create a message, keep it short and make your point. Your clients will be happy to not have too much information.
Use A/B testing to test subject line variations. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
You should always ask for permission before you add someone to your mailing list. Most clients will simply look at them as spam and delete them right away. Violating your ISP or web host’s policies can lead to major catastrophe.
Don’t spam your customer base; get permission to send emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. It could go as far as people not desiring to do business with you any longer.
It is good to ask individuals who want to get your emails to opt-in twice. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Avoid major email promotions around holidays like Thanksgiving and Christmas. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are obviously exceptions to this rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted.
Do not send emails without getting permission first. If you don’t, your clients may trust you less and hurt your company’s name. There is also the chance that particular Internet service providers will block you, which could seriously damage your business.
Be sure to be consistent and steadfast with each strategy. Make sure to stay persistent with the correct people or it will be a waste of time. Customers who have proven unresponsive to your emails are unlikely to be swayed by continued efforts, and may even get frustrated with you, instead.
Use your emails to give your customers incentives. People will buy something from you if you provide them with a reason to do so. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
The email addresses on your list must be checked for validity. Having erroneous emails that simply bounce back will just waste your time and effort. This is extremely unproductive.
The messages you send need to be unique and emphasize a particular idea. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
There is still life left in email promoting. Take what you’ve learned here to heart and always be ready to implement new and innovative marketing with email methods. This strategy will serve you well for years to come.