Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. It may be tempting to follow the trends, but this may not be the solid foundation you are looking for. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
It is crucial that you regularly interact with your followers. If a person takes time to post on your page, make a note of what they said. You may be able to use their tips in the future. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Keep an eye on your all and any twitter messages that contain your company handle. Share your thoughts, particularly if it is a customer service issue.
Consider Facebook to be a platform in sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Create your content with this in mind. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Facebook Offers lets you provide freebies or host contests easily. Just get the offer all set up and change it to “Promoted Post.” If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. Just be sure you’re getting positive attention. Post when you want to say something that’s worthwhile. Make sure that you avoid spamming other pages.
Choose updates wisely. If your updates are boring or off-topic, you’ll lose fans. Updates must be engaging and helpful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Your posts need to be interesting and useful. Think about how your fans can truly benefit from reading or viewing your posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Don’t think that you should update your page if what you have to say has nothing to do with your content. Make sure you are talking about things that interest your customers. Your personal account should be used if you have personal things you want to talk with people about.
When you use Facebook as a marketing tool, you might get off to a bumpy start. A great way to start is to add a Facebook button to your website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. After they like your page, you can inform them of new updates.
It is essential that you work on keeping followers updated via Facebook. You don’t need to post all day everyday, but you should regularly update your page. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.
Run an occasional competition or contest for getting a certain number of Likes to your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This strategy will increase your subscribers.
If you can’t share information daily, use a Facebook scheduling tool to do it for you. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Test drive different scheduling tools until you are able to find a tool that has what you need.
Use contests to build interest. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. A winner will be chosen at the end of the contest.
Don’t neglect the power of sharing on Facebook and what it can do for your business. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. Facebook will even take care of all the reminders!
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. Posting statuses every day about specials, products, or any other updates is what will remind people to purchase something from you. And the posts are able to be shared with their friends as well!
You should always be sure you remain on-topic when making Facebook posts. If you’re selling homes, it can be a useful and great thing to post regarding the interest rates changing because of the government. However, Harlem Shake videos are not going to be on-topic with your business objectives.
Many people tend to follow “trends” they read or hear about in regards to Facebook marketing because they are lazy. It is fortunate that this article is about solid marketing advice rather than trends. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.