TIP! The first commandment of email marketing is to never send unsolicited messages. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them.

With everyone chained to their computers these days, e-mail marketing is the smartest method you can use. Read the article below for tips to help you grow your email list if you’re even remotely considering using email marketing.

TIP! Be certain to only send your messages to those you actually know. Otherwise, you risk being known as a spammer.

Only send emails to individuals you know. When you do a mass mailing to random recipients, they are often received in a spam filter. They will wonder if they know you and whether or not they care about what you’re offering. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.

TIP! Every single person on your email marketing list must request a spot on it, so never add anyone against their will. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.

Focus on one idea with every email message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Compose a single message, keeping it fairly short and concise. Your customers will be happy that they’re not being bombarded with too much information.

TIP! Use A/B testing to see which emails are successful and which ones aren’t. Split your email list in half and send emails to the two groups of addresses using different subject lines.

Prior to contacting any of your customers through email, you should always get their permission to do so. All unrequested emails are spam, whether or not that was the intention of the sender. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.

TIP! You should have people who would like to receive your emails double opt-in. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.

Remember that your email list is meant to increase your business profits. Thus, each and every message ought to increase the likelihood of a sale. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.

TIP! The more you allow your customers to customize their experiences, the better your campaign will be. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose.

Put information that is useful in your emails and avoid only including information to make a sale. Provide your customers with articles and things they cannot get from your website. Also give them deals on whatever products and services you sell. Make sure to send emails even when you aren’t selling anything, like during holidays.

TIP! Always limit your mailings to people who have given you permission to do so. Without permission, you run the risk of losing potential customers and being labeled a spammer.

Do not send more than 1 email a week to your subscriber base. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out too many emails, they might not read them anymore and that’s not good if you spent a lot of time working on the messages.

TIP! Always include an unsubscribe link in your emails. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere.

Proper branding of your business includes a good email marketing strategy. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. That way, you can take advantage of immediate familiarity on the part of your audience.

Passive Feedback

TIP! Try mixing up your format to be more personal. If you typically send out email marketing messages composed in HTML, then occasionally send one or two of them using a plain text layout.

Enhance your email promoting campaigns with both active and passive feedback. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback could even be invisible and is subtle to the reader. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.

TIP! Call to action wording is essential to a successful email campaign. This will allow your recipients to know what actions are expected of them once they read your email.

Take advantage of preheaders and make email previews work to your advantage. A pre-header includes the very top line of text in the email body. A variety of email clients, including Gmail, place this preheader immediately after the subject, making this a great method for grabbing the attention of your readers.

TIP! Take advantage of pre-header material to make the various email previewers work in your favor. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text.

While in the opt-in process, be sure to ask for the names of your customers, especially their first name. This allows you to tailor each message to the individual customer, which gives it a personal touch. Your emails will be different from other emails and your recipient will feel less anonymous.

TIP! Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This just wastes your precious time!

Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. Don’t take advantage of their trust or talk down to them with obvious pleas for their sales. Your emails should contain relevant information, discount offers, or useful advice.

TIP! Make the messages you send out for marketing as personal as possible. You can do much more than merely using the recipient’s name in your message.

Place a prominent unsubscribe link in your email messages so customers can easily get off your list, if they don’t want your messages anymore. While they are very inexpensive, each email does cost a bit of money. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.

TIP! Conduct testing to understand how email marketing looks across various platforms. After you have created a design you feel is perfect, test it for compatibility with all email clients, browsers and operating systems if at all possible.

Now that you’ve learned quite a bit about marketing via email, it’s important that you let that knowledge sink in. You will want to read through this article a few times to get all the information.