TIP! Having a contest is a good way to glean fans. Offers can include discounts and prizes for users “liking” your page.

Are you prepared to begin beating the competition? Do you want to be part of the Facebook generation? Would you like to be more successful than they are? You have to learn a few things and be determined to do so. Read through this article if this is something you wish to do.

TIP! A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. This means checking you wall for questions or comments regularly.

Consider creating a Facebook group rather than just a page. A group allows everyone to interact and feel like they know one another. You can utilize a group and a page in tandem to keep users interested and interacting.

TIP! Consider Facebook ads. While your updates are certainly helpful, they can generally only get you so far.

Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

TIP! Facebook Offers give you a way to promote yourself. Just get the offer all set up and change it to “Promoted Post.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

TIP! No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Having an excess of 5,000 fans is best.

The most important first step to Facebook marketing is to build a solid fan base. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that number, conversion rates skyrocket.

TIP! Look into buying ads through Facebook. Make your ad targeted to a certain gender or age.

Do not forget your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Your audience should feel respected. This engages your consumers with your brand, so you can’t forget who your champions are.

TIP! Try holding a giveaway to boost interest in your Facebook page. Give something away a winner picked from you followers.

Offer something that is unique when someone “Likes” your Facebook page. The more likes you have, the more attention your page will get. You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. Making it lucrative can work well for you.

Facebook Marketing Efforts

TIP! Try as hard as you can to respond to people when they leave comments on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too.

You want to increase sales through your Facebook marketing efforts. It is important to set some sort of periodic goal based on your Facebook marketing efforts. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you aren’t seeing appropriate sales, adjust your marketing strategies.

TIP! Your website and Facebook page should look similar. If your site is filled with royal blue, then your Facebook page needs to have royal blue too.

Be sure your postings are valuable and relevant. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.

TIP! Update your profile on a regular basis. It is important to keep your customers informed of changes.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.

TIP! Use your updates sparingly on Facebook. This allows you to send out messages to everyone that follows you.

Ask your fans to get involved in various decisions related to your company or brand. People like to feel that their opinions are important and valued. Give your followers the power to make some simple decisions. For instance, if you are a blogger, consider asking them what posts they’d like to read.

TIP! See if you can get customers to review your business on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products.

It’s very important that you inform your target audience through Facebook. This is not to say that you should post multiple times per day, but regular updating is important. Postings should be informative, short and engaging to keep the interest of your customers.

TIP! Participate in conversations that develop on the Facebook page. Get your fans talking.

Only add photographs to your Facebook profile that are professional. These are a great way to show off your business. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

Main Color

TIP! Consider hiring someone to manage your Facebook page. Daily status updates, specials, and announcing new product availability will remind your subscribers why they are fans of your business.

Your website and your Facebook page should mimic one another. For instance, if your main color is royal blue, make that the main color on Facebook, too. It helps people relate your brand to your page. Making it different can confuse loyal customers.

TIP! Keep your posts on topic. If you are a realtor, talking about interest rate changes is relevant.

Encourage people to share content with others they know. Give them discounts if they share your information. Many companies will offer a coupon when a specific number of “likes” are received.

TIP! If multiple people post to your page, ensure they all have a single strategy in mind. Consistency is king.

Just because you have a lot of followers does not mean your marketing scheme was a huge success. Target customers who will buy your products and share your information with others. Track the conversion rate to track your progress.

TIP! Do not quit if you do not find quick success in your Facebook marketing campaign. All types of marketing require time and effort, and Facebook is no different.

Do you have your own store? Utilize Facebook’s check-in feature. Allow users to update their status when they check in at your place of business. This allows you to market to friends of your fans since they’ll see when their friends check in.

TIP! Sometimes, you will have people trying to bring you down on Facebook. Most people have someone out there that dislikes them, but if you have someone like that on Facebook they can easily post nasty things to your profile.

You need to know who your target is when you use Facebook, just as with every other marketing technique. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

TIP! It will take time for your Facebook marketing strategies to be effective and relate to increased sales. Success won’t simply occur overnight.

If there is more than one person posting content to your Facebook page, you need to ensure that similar strategies are employed. That is important for your campaign. If you have to, get your weekly updates ready ahead of time so your co-workers will not have to search for them.

TIP! Keep search engine optimization in mind when you fill out your profile on Facebook. You should use strong keywords to write a short description on your Facebook page and add a link to your website.

With all of this expert knowledge available to you, there is no reason you can’t show the competition up when it comes to marketing on Facebook. Now you can show them how to be successful. Take this great advice and start using it to reach out to the world.