You may be considering how to most effectively market your business. One of the most effective and time tested strategies for marketing to current and potential customers is marketing via email. In the following paragraphs, you’ll find some tips that will help you use e-mail marketing effectively.
Do you want to be known as a spammer? Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Do your best to keep your email message personal. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you know why they signed up to get emails from you, include that reason in your email.
Do not send out unsolicited email messages. Your emails will appear to be spam to those who are unfamiliar with your company. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If not, you will be looking at many spam complaints and loss of customers.
Don’t over use words like “Buy now!” It will eventually backfire. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. They understand you want sales, but build a solid relationship and stay professional. You will be more likely to get a sale from them.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This type of e-mail marketing gives your customers an incentive to participate and they could also have the chance to refer friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Marketing emails that are important should not be sent out close to major holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Keep in mind that there could be exceptions to this. These emails can be things about Black Friday or other holiday sales your company may be having.
Branding your marketing with email in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will enable your customers to quickly recognize the source of the email.
Make sure your email marketing strategy makes use of “smart persistence.” Persistence is a critical part of any email promoting strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.
Avoid using e-mails that convey critical information via images. Many readers will be using email clients that will not load images automatically, in order to protect their privacy. Image-heavy messages may appear unattractive or unreadable if the client does not display the graphics. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.
Your emails should contain calls to action. Your subscribers should know exactly what you want them to do in each email you send out. If links are included, make it highly visible to them with instructions on what to do next. If necessary, these can be added to your messages at the beginning and the end.
If you’re looking for a way to market your business, you may want to put your efforts into marketing via email. These tips are a great way to make your company stand out as well as remain relevant on the market.