If you’re serious about Facebook marketing, you need to be on top of the trends. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. The information in the following paragraphs will help you craft an outstanding Facebook marketing campaign.
Consider Facebook a type of content-sharing venue. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Write blog posts and then promote them using your Facebook page. Facebook can bring you lots of traffic.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.
Make sure to respond to all comments and inquiries sent to your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
When marketing with Facebook, your whole intent is to boost sales. To keep you on track, set short term sales goals. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Sharing content is important when using Facebook. If your page has important information, you likely want your subscribers to share that information with others. Facebook depends on people who interact and share with others. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Look for ways to establish yourself as a leader in your field. Facebook can help you to build your leadership skills within your niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. This helps introduce you and your brand to lots of new people.
Keep your Facebook page consistent with your website design. For instance, use the same colors in both places. Visual cues make branding easy. If it is different, you may puzzle your customers.
If you struggle to post on time, use a scheduler. Use it to release posts at times that your followers will be checking your page. Experiment a little with different options to see what works best for you.
Ask your followers if they will share any content that you post. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
To get interaction and interest, create a Facebook contest on your page. For instance, you can ask your followers to post pictures of themselves utilizing your product. Then, once the contest ends, you could pick someone to win a prize.
Event sharing can be very important to your bottom line on Facebook. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. People will be reminded of this event when it occurs by Facebook.
Having many followers does not mean your marketing campaign is successful. You need to figure out how to get in touch with potential customers that are likely to respond well to your products. Look at how people are converting and you will see how well your site is doing.
Don’t just assume Facebook wouldn’t be a good fit for your brand; delve into the possibilities of a Facebook marketing campaign before ruling it out. There are many people on Facebook now, it is not just a place for young people anymore. Keep the above advice in mind to get the outcome you want.