Using an email promoting strategy is a method that hasn’t gotten old. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. Marketers are always reinventing and rethinking ways to make email marketing new, exciting, and even more effective. Check out the strategies below and make e-mail marketing work for you!
You don’t want to send marketing emails to people who haven’t asked for them. People who receive your unsolicited marketing messages may report them as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Create one clear message per email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Keep your messages on topic, of reasonable length, and interesting to read. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
To get customers enthused about getting your emails, give prizes away through your newsletter. This method of email marketing gives readers a good value for participating and motivates them to spread the word. You can grow your email list by offering a referral program.
Keep things consistent. All of your emails should employ the same color scheme and feature the same logo. Make sure that the font you use is readable. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity is a crucial factor to the success of your marketing via email campaign, and your overall business.
Avoid using a lot of graphics in your e-mails. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
If you want your marketing emails to be effective, give your customers lots of options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. They will feel more comfortable if they feel they have more control.
Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. Remember that these devices have a smaller screen and will not be able to display an entire website. Know the limitations that you have when it comes to these small displays, and ensure your emails can be read on a phone screen.
Give your promotions a personal touch by changing your usual format. If you typically use HTML formatting for your messages, then occasionally use plain text formatting instead. When done judiciously, it can make your customers feel a personal connection to you and your products.
The email addresses on your list must be checked for validity. It can be a waste of time to have to resend emails and hunt down addresses from numerous returned messages when addresses were invalid. You have better things to do!
When people first sign up for your mailings, have a spot to at least get their first name. This allows you to address each customer individually in the email, personalizing your message. This will help your emails stand out from those that seem anonymous and cold.
As you now know, email marketing is a strategy that still works. If you implement the advice found in this article and continue to find ways to better your email promoting campaigns, this strategy can work well for you for quite some time.