TIP! Communicate with fans on a regular basis. Be aware of whatever people post on your page.

How much do you know about online marketing ? Of that knowledge, how much applies to Facebook? Have you been marketing offline mainly? No matter how much you know, the following advice can help you out.

TIP! Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Just get the offer all set up and change it to “Promoted Post.

You need to interact with your customers so that you are in touch with them. Make sure you notice when people make posts on your page. You can alter your marketing ideas to match what your customers want. Your fans are the reason you are successful.

TIP! You should think about the opportunities on Facebook with direct advertising. You are able to customize your ad so that only one gender or a certain age group can see it.

Giveaways are a great method of drawing attention to your page. Get people to join by enticing subscribers with some free items. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

TIP! Consider carefully before you promote your business on someone else’s page. You can get some attention by posting on other pages.

Consider Facebook as one way to share information. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat Facebook in that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see that Facebook really can drive a great deal of traffic.

TIP! Try holding a giveaway. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page.

A page is great, but a group might be a better idea. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

TIP! Be careful with your Facebook updates. If you don’t share content that has value, you won’t keep fans very long.

If you want to only target current customers, use “custom audiences”. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

TIP! Provide value in every post you make on your Facebook page. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product.

You must not forget your current customer base. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience must feel respected. This will help them engage themselves in your brand.

TIP! Give your audience a spot on where they can sign up to your Facebook page. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them.

Know when to post about your business outside of your own Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Make sure your posts get the attention you want. Only post things that are worthy of posting. Do not ever do spam posts.

TIP! Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information.

Make sure to answer every question or comment left on the wall. This will show that you care about what they have to say. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

TIP! Sometimes you have to spend time and money to make money, and this is true of Facebook. Marketing on Facebook is no cake walk.

See if you can get your users to speak with you and each other too. This will help keep the conversation going about your products and services. Don’t delete their post or you might insult them. You should only intervene if offensive statements are made.

TIP! Leave the comment feature turned on to be sure that people can leave posts on your page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.

Your Facebook page should look like it is related to your webpage. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. This helps folks make the connection between you and your brand. Your customers will not know what is going on if it is not at least similar.

TIP! If you find that someone posts negative feedback to your profile, take your time to respond to them. If you don’t say anything, your followers may think that customer service isn’t high on your list of priorities.

If you will not be able to update your Facebook page in real time, try a scheduling tool. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Try testing various tools to see which one has the features that fulfill your needs.

TIP! It is important that you learn all you can about Facebook. The better everything is understood by you, the more you know about using the available features to your benefit.

You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You have to target specific customers on Facebook that are interested in what you have to say. If you want to know whether your marketing was successful, examine your conversion results.

Negative Feedback

TIP! If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. Your campaign should be consistent yet open to change in order to be successful.

If you find that someone posts negative feedback to your profile, take your time to respond to them. If you ignore these people then they’re going to think you don’t really care about their opinions. Handled the right way, even negative feedback can work to your advantage.

TIP! Including a picture with every post you place on Facebook will pique your customers’ interest. Marketing requires you to relate well to the customer base, and photos really help.

This article levels the field between newbies and professionals who know other marketing methods. They’ll only benefit if they uses these tips, obviously. Today is a better time than any to start making money using these tips.