Social media is something that has become very popular in the last few years and that’s why Facebook marketing is a good idea. If you are interested in this, there are things you should consider. Keep reading for more information.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. An appealing page is much more enticing than an ordinary page for Facebook users.
If you want to target a custom audience, you can do that. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Fan Base
The most important first step to Facebook marketing is to build a solid fan base. Wait on marketing your products until you have a fan base. Your conversion rate will climb quickly after you have gained several thousand fans.
Your current customers need to be your main focus. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a great marketing campaign, you should respect and appreciate your followers. This engages your consumers with your brand, so you can’t forget who your champions are.
Offer an exclusive coupon, sample or great deal for those who “like” your page. These “likes” can bring new attention to the Facebook page. It is appealing to users to get a free gift when they give a page a like. This will grab people’s attention rather than asking them to like the page. They will click very fast if there is something free in return.
Hiding content from non-fans is a great way to turn visitors into followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
You need to promote your customers making decisions regarding your brand. Customers love to feel important. There is no greater way to do this than letting your community get involved with the decision making process. Ask them what sort of topics they would like to read about on your blog, for instance.
All your content needs to be “Share”-able. You will want to share information with as many people as possible. Sharing and interacting with others is the center of Facebook. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Look for opportunities in leadership. Facebook can help you become known as a leader in your niche. Try to find ways to answer questions or make insightful comments in your niche area. You will find new followers and showcase your brand to hundreds of potential customers.
Have some kind of a contest on your page if you want to increase how many “likes” that pages has. When you reach a certain goal, give a freebie or special price to the winner. This is a great way to get subscribers.
It’s not hard to market through Facebook, obviously. It will take time for your marketing campaign to show results, so stick with it. Keep working at it, and you will eventually meet your goals.
