If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. Email marketing can seem overwhelming because there so many ways in which it can be used. This article will help you understand marketing via email, as well as how to use it for your business.
Never send out unsolicited marketing emails. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This is very bad for business and you may be blocked by certain Internet providers.
Tailor your message to your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. After this, your base should begin to grow on its own.
You should not send out emails unless you have the authorization to do so from your customers. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Try using A/B testing on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Perform in a consistent manner. Your emails should all feature the same colors and company logo. Ensure the font you’re utilizing can be read easily. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. In e-mail marketing, familiarity is very, very important.
Don’t contact people via email without permission. Unwanted emails qualify as spams and most people will simply ignore these emails. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Keep in mind that the point of marketing, through email, is sales. With that in mind, each email needs to be crafted to entice the reader to buy. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Avoid using too many images in your emails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. The spam folder is the likely destination for photo laden email.
The link to unsubscribe from your list should be clearly visible. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Be persistent with your campaign. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.
As mentioned earlier, email promoting is an extremely effective way to broaden your customer base and keep in touch with your customers. What you have learned from this article will help you get the most from your email marketing campaign.