TIP! Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page.

For many people, Facebook is a place where they waste time. On the other hand, Facebook can be an incredible marketing tool for any business. A ton of people have Facebook and you can attract many new customers if you just know how. This article shows how you can get great results with Facebook.

TIP! Use a contest to build talk about your brand. You should encourage your customers to join by offering a few free products to some of your subscribers.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

TIP! Answer all questions and comments sent to you via Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you.

Consider using Facebook advertisements. Posting to your page will only get you so far. Purchased ads can make a huge difference. They don’t cost a lot of money and they can make quite the difference.

TIP! Have you looked into using custom tabs on your Facebook page? These allow for increased organization, making your page very user friendly. When you run a contest, put it on its own tab, for instance.

When you choose to update your page, be careful about it. Subscribers will get bored if your updates contain no value. Every update should be entertaining, helpful, or should teach them something. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Social Media

TIP! Remember the customers you already have. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team.

Consider Facebook carefully when choosing a platform for marketing on social media. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

TIP! Be selective when it comes to posting updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them.

Think about setting up a group on Facebook. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can advertise the discounts you offer as well as any other information that will assist them. This is great for you to get to know your customers.

TIP! Offer an exclusive deal to those that “like” your page. People pay attention to a page with a high number of likes.

Use Facebook to show your expertise your field. Facebook offers a great place to become a leader within your niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. This is a good way to meet new people and grow your fan base.

TIP! Of course, you want your Facebook marketing efforts to pay off. You can track your success by setting a monthly goal for your sales.

Nurture your relationship with followers on your company’s page. This is similar to a face-to-face meeting, where cultivating relationships established on Facebook requires a long-term investment of time. Fresh and simple content is king. Remember that it’s always a good idea to offer people deals and promotions as well.

TIP! Be sure that you’re making posts that have value. Each of your posts should contain information that your followers can learn from or use.

Try as hard as you can to respond to people when they leave comments on your page. This means comments left on your page and those in your inbox. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.

TIP! Either create or join a group that suits your business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another.

Users should be encouraged to interact with the other fans as well as you. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. If you stop it, they may not feel comfortable on your wall any more. Only intervene if the language or subject material is offensive.

TIP! You need to promote your customers making decisions regarding your brand. People like to get involved.

Only use Facebook’s update settings for important information. It enables you to put a message out to everyone that likes your page. You should use this feature for important events and news. If you message people too often, they may steer clear of your site.

TIP! Only use images that are professional on your page. The images are reflective of your business.

Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. There are many examples of each out there. It is easy to find the best things to do, but you also have to look at bad ideas as well. You will be doing yourself a favor when you learn what to avoid.

TIP! Users should be encouraged to interact with the other fans as well as you. If people begin bantering back and forth with each other, let it go on as long as it is appropriate.

Ask customers for reviews you can post on your Facebook page. People who have an interest in your niche want to know what others think about your business. This will help your customers make an educated decision on your product.

TIP! Attract extra likes to your Facebook page by running a special promotion or contest. You could offer discounts or something free to a winner after you reach your goal.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Schedule them to be posted when your followers tend to be online. Try a wide range of tools to find one that works for you.

TIP! Don’t overdo your Facebook updates. This allows you to send messages directly to followers.

Engage in conversation on your page. Tell your followers that it’s okay to make small talk on your page. Start to discuss something, or ask for opinions to get the ball rolling. Once your followers start having a conversation, join them. When you take part, the fans will feel more connected to you and develop a sense of trust.

TIP! A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. This allows you to share information to subscribers who are on the computer.

If you have an online store, make use of the check-in function available on Facebook. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This is a fantastic way for people to share with others where your store is and how they can get to it if they wish to check it out.

TIP! Remember that having a huge number of followers is pointless if that doesn’t translate into sales. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle.

If there are multiple people overseeing your page, ensure they all know how you want things to be done. A consistent tone is essential if your campaign is to succeed. If necessary, create weekly updates ahead of time.

TIP! Don’t stray far off-topic when you post on your Facebook page. For example, if your business is in real estate, post interest rates or government regulations.

Use Facebook as a marketing tool for your company. Now that this article has been gone over by you, it should be clear that you can use Facebook to do big things. You will be amazed at what you can do when using these tips.