Email is still one of the most effective marketing tools available. You should still be using it today. Email marketing is almost as old as email itself, but it is still a vital method. New email marketing strategies and methods are constantly being developed to keep the medium fresh. Read on to find some helpful hints to get your campaign off the ground.
Don’t send out emails to people who don’t want them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This is very bad for business and you may be blocked by certain Internet providers.
Keep your emails as personal as they can be. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Only make one clear message for each email you send. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Create one simple message that is short and direct to the point. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Include special offers and promotions available only to recipients of your emails. This form of e-mail marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Referral programs can be beneficial if you wish to increase the amount of readers that could become customers.
Harness all of the resources available to teach yourself about marketing with email strategies. You will find a lot of helpful books or websites. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
Keep track of the subject lines on e-mails that get opened and those that do not. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This lets you know which subject lines are successful and which need some work.
Always get permission before contacting any customer via email. Most people just delete email that they have not requested. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are some exceptions. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Don’t forget to include an effective call to action at the end of each email. You have to tell your customers exactly what you want them to do. Make sure that any links you have are obvious and let it be known how to use them. If necessary, these can be added to your messages at the beginning and the end.
One very obvious, but very important tip pertaining to e-mail marketing is to make sure that all of your e-mail addresses are correct! You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It’s a total waste of time!
When customers sign up for your emails, ask them for their name. This way, you can customize each recipient’s email so that it addresses them individually, making your message seem more personal. That personal touch helps your emails get more attention.
Try using a personal tone in your email campaign. You will get better responses from personalized messages instead of generic emails. In addition to this, having the emails come from your company’s President or CEO will create a strong impression on customers.
Place a prominent unsubscribe link in your email messages so customers can easily get off your list, if they don’t want your messages anymore. Email messages can cost money, though not very much. Besides that, leaving users without an easy way to remove themselves from your list may cause them to label and report your messages as spam, which can be damaging to your reputation and can result in penalties or blacklisting of your domain.
The venerable marketing email still has plenty of life left in it, as you can see. Taking the above into consideration, e-mail marketing can work for you, too. There’s no limit to the success you can achieve by implementing it.