TIP! The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor your wall daily and make sure to respond to people within 12 hours.

To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. You do, however, need to know a few things about how Facebook marketing works before you dive in. Check out the article below to find great tips and information for designing a successful Facebook marketing strategy.

TIP! When you are using Facebook for marketing, you must make your page stand out from among the crowd. You may do this through your choice of page color and the addition of graphics.

Reply to followers when they write something on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. When it is someone complaining, you must reply immediately.

TIP! Improve the efficiency of your Facebook marketing interface through the use of custom tabs. The tabs let you organize your page information to make it easier for customers to navigate.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You should add pictures and colors to attract attention. Facebook users tend to be drawn to these kinds of pages over plain pages.

TIP! If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out.

Make sure that your Facebook page is spam-free. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

With custom audiences, you can target your ads more effectively. This will lower your costs and increase profits in the long run.

TIP! Be sure that you’re making posts that have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you.

Don’t neglect the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. This engages your consumers with your brand, so you can’t forget who your champions are.

TIP! Create a group for your business. A page for your business allows your customers easy access to asking you questions.

Know when to post about your business outside of your own Facebook page. Posting information on other people’s Facebook pages can garner a great deal of attention. However, it needs to be the type of attention you need. If you do post, only post worthwhile things. Don’t spam others.

TIP! When making a decision, ask your fans for input. People like to get involved.

In return for a “Like”, provide an exclusive reward. Likes are a good way to raise the profile of your page. Consider offering people something free and exclusive if they like your page. It is something that you can give to everyone or offer a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

TIP! Always allow people to write their own comments on your wall. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

Always answer comments and posts that show up on your Wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Responding in a timely manner will help improve your credibility.

TIP! Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes.

Only post professional-looking photos on your wall. They will give viewers a nice picture of your company. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.

TIP! Make sure you know the pitfalls of Facebook marketing . Most people seek out and apply best practices, but neglect understanding the worst practices.

Keep the profile updated. Should your business change, update your information on your Facebook page. Customers with interest in your product can benefit from any updates you provide. Altering your profile can make your page look fresh, too.

TIP! Ask your followers to share your page with friends. Offer an incentive if they do so, like a discount they can use the next time they buy something.

Learn about Facebook’s Update policies. This allows you to send messages directly to followers. You should only use this when it’s most important. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.

TIP! Post a variety of information, but make sure it’s all relevant. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it.

There are many schemes to avoid when using a site like Facebook. Learn from others’ mistakes and successes. A lot of times, people look for the best practices and ignore the worst ones. Try to help your campaign out by seeing what shouldn’t be done.

TIP! Just because you might have a lot of fans, that does not necessarily equate success. Try focusing on people that will buy from you.

Share as many events as you can on Facebook. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well. The best part is that Facebook will remind them of the event for you!

TIP! Think about Facebook matchmaking as a way to market your brand. A lot of the time you might be able to get people connected with Facebook.

The number of Likes on your page doesn’t affect its success necessarily. Try focusing on people that will buy from you. Looking at the conversion rate can show you if your campaign is successful.

TIP! It’s often cheaper for you to hire someone to manage your social media presences than to do it yourself. You must monitor the posts to succeed.

Learn more about Facebook, so you can know more about how it functions. The more you understand what Facebook has to offer, the more useful its features will be to you. Visit the help center on Facebook to learn about the things that many users do not even know about. This may give you quite the advantage over your competitors.

TIP! Marketing works best when it is targeted for specific demographics, and your Facebook marketing is no exception to this. If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

You need to learn the best ways to use Facebook for marketing and this piece should serve as a great reference going forward. You can change the way you are doing things if you want more results. Use what you learned here and your campaign will have a higher chance of success.