TIP! Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page.

You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media has become so popular because people chatting with one another. Keep reading to find out how you can put Facebook to work for your brand.

TIP! Engage your customers by replying to their posts as much as possible. Monitor your wall daily and make sure to respond to people within 12 hours.

Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

TIP! Don’t neglect your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already.

Any online content that you publish should link to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

TIP! Try offering exclusives when people “like” your page. You can garner lots of attention via “likes.

Facebook Offers lets you provide freebies or host contests easily. You only need to set up the specific offer and then promote it on your page. You can promote it outside your fan base if you feel it is a great offer.

TIP! Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Those customers are random, so they do not have any reason to read your daily posts.

Contests are a fun way to build an audience. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It doesn’t cost much, and it is a great way to reach out to customers.

TIP! There are more social media marketing choices other than Facebook. This network is extremely popular, but some age groups or subcultures prefer other sites.

Be judicious about your updates. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

TIP! Create a special group that is only for your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Try making your ads on Facebook.

TIP! You don’t want to be sharing updates that are not actually related to your own content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care.

Make a group dedicated to your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can alert people to discounts and share useful information as well. This is also an excellent way to learn more about your target audience.

TIP! Build your brand’s personality. If the information you post is bland, then people are going to think this about your business and products.

It is important to get input from your fans. This will encourage dialogue between customers. Asking them to help with basic decisions is one great way to do this. For example, if you blog, ask readers to suggest post topics.

TIP! Look for opportunities in leadership. Facebook can help you build your authority online in your niche.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. A great way to start is to add a Facebook button to your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.

TIP! It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. You don’t have to make 10 posts a date, but you should update regularly.

Keep your subscribers informed of what is going on in your company. You don’t need to post all day everyday, but you should regularly update your page. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.

TIP! Try as hard as you can to respond to people when they leave comments on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too.

Keep the profile updated. Any changes that occur in your business need to be reflected on your Facebook profile. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Changing the look of your page can also keep it looking fresh.

Social Media

TIP! See if your subscribers are willing to share the content you share with the people they know. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends.

Are you prepared to make the most of social media to expand your business? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Try these tips out, and you’ll be closer than ever to reaching your target audience.