You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media has become so popular because people chatting with one another. Keep reading to find out how you can put Facebook to work for your brand.
Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Any online content that you publish should link to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Facebook Offers lets you provide freebies or host contests easily. You only need to set up the specific offer and then promote it on your page. You can promote it outside your fan base if you feel it is a great offer.
Contests are a fun way to build an audience. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It doesn’t cost much, and it is a great way to reach out to customers.
Be judicious about your updates. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Try making your ads on Facebook.
Make a group dedicated to your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can alert people to discounts and share useful information as well. This is also an excellent way to learn more about your target audience.
It is important to get input from your fans. This will encourage dialogue between customers. Asking them to help with basic decisions is one great way to do this. For example, if you blog, ask readers to suggest post topics.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. A great way to start is to add a Facebook button to your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Keep your subscribers informed of what is going on in your company. You don’t need to post all day everyday, but you should regularly update your page. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.
Keep the profile updated. Any changes that occur in your business need to be reflected on your Facebook profile. An outdated profile page will give the impression that your Facebook page is out-of-date and not useful. Changing the look of your page can also keep it looking fresh.
Are you prepared to make the most of social media to expand your business? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. Try these tips out, and you’ll be closer than ever to reaching your target audience.