Facebook seems to be the social media site that most people are talking about. Marketing on this social media site, therefore, gives you the opportunity to get in contact with people you might never have been able to reach. Keep reading to find out what you need to know.
Contests are a fantastic way to increase interest in your company. Offer users prizes and discounts in exchange for encouraging people to like your page. Always actually send the prize or you’ll ruin your reputation.
Use a contest to build talk about your brand. You can encourage buyers to join when you offer some free products to your regular subscribers. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Avoid allowing spam to take over your Facebook page. Filters are available to help stop spam before it even appears. Any administrator can type in keywords using this tool that will automatically filter it out.
Facebook needs to be thought of as a place to share with people. It can be used for so much more than chit chat. Use it in that way for your brand. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.
Make a group rather than a page. A Facebook group allows users to have their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Be careful about posting about your own business away from your personal pages. If you are posting on a page that isn’t your own, it can gain you attention. Make sure it is the good kind. Create posts when there is something positive for you to say. Don’t spam others.
Be very carefully about the updates you post. If you don’t share content that has value, you won’t keep fans very long. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Get more followers by hiding content from those that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Never share updates that seem irrelevant to your own content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Post anything of a personal nature using your individual Facebook profile.
Speak with your fans so they can be involved with the decisions you need to make as a business. People like to get involved. There is nothing better than involving your fans in some of your business decisions. Ask opinions on certain ideas that you have about your company.
You may have a hard time figuring out how to market on Facebook if the concept is new to you. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This can lead visitors to your site without you doing a lot of extra work. If they become a fan of your Facebook you can send updates that will post on their wall.
What doesn’t work with Facebook marketing? There are certain things you should avoid. Examples of all of them abound. People often know to seek out the best practices, but they rarely look into the worst ones. It is wise to also discover the things you should avoid also.
Use a tool to post updates when scheduled. Get a reliable tool that can share updates at times when fans are likely to read them. Test tools if need be to find the one you like the best.
In conclusion, all sorts of people use Facebook. If you market using Facebook, you will be pleasantly surprised by how far your marketing message will travel. Apply what you’ve just learned, and see where that takes you.