TIP! Having a contest is a good way to glean fans. Provide discounts and prizes to those who give your page a “like.

Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. Trends may temp to, but they aren’t what is needed to effectively market your business. This article includes what you will need to become successful.

TIP! A great way to interact with your subscribers is to respond to their comments on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you.

Always reply to comments posted on your wall to give followers a sense of connection with you. This means you’ve got to monitor your wall regularly. Reply back, particularly if it is a complaint or someone who needs service immediately.

TIP! Try very hard to make your Facebook page more unique and memorable than others. Add colors and pictures to your page.

Be sure to link all content published online back to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Your Tweets are posted to your Facebook by simply linking the two.

TIP! Use custom tabs to make your Facebook page more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. Add pictures and color. Plain pages don’t get the attention professional looking pages do.

TIP! Make sure to put your current audience in the forefront of your priorities. There are people that just want likes and then they forget about existing fans.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just get the offer all set up and change it to “Promoted Post.” If it’s a good deal, you can give it to people that do not even like your page yet.

TIP! If someone ‘likes’ your Facebook page, give them a deal. People pay attention to a page with a high number of likes.

Check comments on your Facebook page regularly and respond promptly. Thank them for contacting you, and give them a great answer. If applicable, send a link to a pertinent article on your site.

TIP! All posts must have great value. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice.

You must not forget your current customer base. A shocking number of people fight to get new likes instead of catering to their current fans. For a stronger Facebook marketing campaign, your audience should feel respected. These customers can champion your brand if you engage them effectively.

TIP! Don’t post updates that are dull and boring. For personal posts, use your personal Facebook page.

Make sure any posts you list have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

TIP! You should always cultivate relationships with those who interact with you on Facebook. This is as important on Facebook as it is in your home life.

You may find some difficulty the first few weeks of using Facebook. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This will give people a simple way to connect with your company and it is not very intrusive. When your page is “liked” by someone, you can update them on information related to your business.

TIP! Get your followers to share your brand’s content with friends. You can encourage this sharing by offering discounts, coupons, or sweepstakes entries to everyone who shares an update.

Look for opportunities in leadership. Facebook can do wonders to help build up your leadership within a niche. Be looking for all opportunities you can find to post comments using your expertise. This can expose your brand to a lot of new people, potentially increasing your fan base.

TIP! Do not stick to one topic when posting on Facebook; but stay relevant. It’s important to stay on topic, but you don’t want to limit your possibilities.

It’s very important that you inform your target audience through Facebook. Opt for quality posts over quantity. Postings should be informative, short and engaging to keep the interest of your customers.

TIP! Do not forget that event sharing on Facebook can provide power for your business. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share.

Always allow people to write their own comments on your wall. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.

TIP! It is important that you understand the fundamentals of Facebook. The more knowledgeable you are, the easier you will find it to use different features.

Always try to respond to every question and comment you receive. Both comments posted publicly and those directed to you via email are worth responding to. You’ll have to put in some effort, but fans will love the personal touch.

TIP! If you want to stay active on your page and don’t have the time, hire someone. The posts need constant attention if you’re going to be successful.

Run contests on occasion in order to get lots of “likes.” You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.

TIP! When you are posting updates, don’t steer too much away from the topic. If your business sells homes, posting about the government changes in interest rates is relevant and a good choice.

Brand your Facebook page like you do your website. Match things like color palette between the sites. People can easily connect your brand to your page this way. Making it completely different, however, will only serve to confuse your loyal customers.

Facebook Marketing

TIP! You must stay current about new features on Facebook. Your subscribers are probably going to be utilizing the new features when they come out so you have to be sure that you’re using them too.

Do not follow the Facebook marketing trends out there. Fortunately for you, this article actually contains great Facebook marketing advice that has nothing to do with trends. Use what you’ve just learned, and watch your business take flight.