TIP! Having contests are great for increasing your fan base on Facebook, so try to do that. Provide discounts and prizes to those who give your page a “like.

Marketing with Facebook interests lots of folks, given the popular nature of social media platforms. You should know some things before starting if this type of marketing interests you. Read on for helpful tips to get started.

TIP! A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.

Communicate with your fans on a regular basis so you are aware of what they want. Be aware of whatever people post on your page. Other businesses that are successful have gained great marketing ideas from their audience. Do not neglect your following, as they are the keys to your success.

TIP! Make sure any content you publish is linked through your Facebook. Even your blog should link to your Facebook page.

Offering contests is an effective way to increase your fan base. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Show proof that you have awarded the prize after the contest ends.

TIP! Try making a group as an alternative to creating a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together.

Try a giveaway as a way to boost your Facebook marketing . You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Post who the winners are to your Facebook page; do this often to grow your business.

TIP! When someone sends you a message or comments on your page, reply to it. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

TIP! Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. You should add pictures and colors to attract attention. Most users on Facebook are visual.

TIP! Don’t update just for the sake of putting words on your wall. Every post should sell your message or products.

Promote a contest using Facebook Offers. Set up your offer and then turn change the status to “Promoted Post”. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

TIP! Don’t assume Facebook is the best choice for marketing on social media. It is a widely used platform, but depending on your target audience, another social media network may be a better choice.

Custom audiences allows you to personalize the emails that you send. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

TIP! Put effort into your Facebook marketing campaign. Marketing on Facebook takes real effort, but it can be a big deal.

Do not leave out people that are already fans. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. That leads to real engagement in your brand, so don’t forget about these champions of yours!

TIP! Encourage your fans to post content on your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.

If someone “likes” your page, give them something exclusive. A page with many likes will get more attention. Send something free to a client if they go to your page and like it. It could also be something like a sweepstakes. They will click very fast if there is something free in return.

TIP! When you create your Facebook page, have a goal in mind. Sometimes, you may not need a page due to a fleeting customer base.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Therefore, set a goal to achieve a certain amount of sales by month’s end. Likes don’t mean anything unless those people are also buying from you. Try switching your strategy if you’re not seeing an uptick in business.

TIP! The design of your Facebook page should be similar to your website’s design. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too.

Be sure your postings are valuable and relevant. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

TIP! Do not use the Facebook Update tool too often. That allows you to send direct messages to everyone that follows you.

If you’re using Facebook when trying to market a business, it can be tough to get started. A great way to start is to add a Facebook button to your website. This method is unobtrusive and will help your customers and other visitors to your site to connect and interact with your business. If they become a fan of your Facebook you can send updates that will post on their wall.

TIP! Realize what does not work when it comes to marketing with Facebook. You don’t have to look too far to find the examples you need.

It is essential that you work on keeping followers updated via Facebook. However, this does not give you permission to overload them with too many postings each day either. Keep your content fresh and filled with relevant information your customers would want to read.

TIP! Join in on conversations on your page. Urge all followers to engage in discussions.

Always post high quality photos on your Facebook page. People will get a good sense of your business from these photos. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

TIP! If you own a store, use Facebook’s check-in feature. Let your customers update their status by checking into the store as well.

Maintain a constant relationship with your subscribers on Facebook. This is as important on Facebook as it is in your home life. One way to keep people interested in what you’re offering is to give them good content at all times. Reward long-time followers with promotions, as well.

TIP! It isn’t easy to determine the tone of a post when someone other than the original author is reading it. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.

Attract extra likes to your Facebook page by running a special promotion or contest. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will also increase your traffic, resulting in many more sales.

TIP! If you’re posting something onto Facebook, don’t stray from your topic too much. The fluctuation of interest rates, for example, is an appropriate topic for a business concerned with selling homes.

Why not ask your customers to write a review on your Facebook profile. People love to read reviews and often rely on them to make decisions. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.

TIP! Put some real monthly targets in place to measure the success of your Facebook marketing efforts. Do you want to promote new products? Build loyalty? Boost profits? What metrics can you use to measure your goal? If you don’t meet your goals, consider revamping your strategies.

It isn’t hard to get business through Facebook marketing . This will take a lot of time and effort though. Keep working at it, and you will eventually meet your goals.