TIP! Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.

Facebook is waiting for you, so what are you waiting for? Are you wondering how you can market your business? Do you need to learn how to do things the right way? This article will help you do all that and more.

TIP! Link all of your published content to your Facebook. Even your blog should link to your Facebook page.

Facebook Offers is a great way to promote freebies and contests you offer on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If your offer is really good, you can consider opening it up to non-fans.

TIP! Consider Facebook ads. Posting to your page will only get you so far.

It is important to have a lot of followers when using Facebook as a marketing tool. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that mark, your conversions will start happening rapidly.

TIP! Never let spam overrun your page. Employ filters that can keep tabs on your page even if you’re not logged in.

Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. Make sure it’s the kind of attention you want. Only post on another person’s profile page if you’re sharing something valuable. Don’t spam other pages.

TIP! Giveaways are very helpful in marketing. This can be done if someone likes your page.

If someone takes the time to comment on your wall, give them the courtesy of a response. If someone goes to the effort to contact your business, you should take the time to talk with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

TIP! Your want to post content with value. In other words, you need to share content that people find interesting or posts that have something in them that people can use.

Make it easy for visitors to your Facebook page to subscribe or like your page. Offer them something of value when they register so that people will be more likely to do so. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

TIP! Ask your fans for advise about various decisions you need to make about your company or business. People love feeling important and in-the-know.

Use the focus of your business as the basis for creating a group. This could be a place where your business could field questions and encourage customers to interact with one another. You can inform group members of special discounts and offer them all types of useful information. You can quickly get to know some of your customers.

TIP! Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it.

Develop discussions on your page to increase exposure. People enjoy being on the “inside.” There is nothing better than involving your fans in some of your business decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.

TIP! All your content needs to be “Share”-able. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends.

You should definitely focus on finding a personality for your brand. You don’t want your brand to be viewed as stale or stuffy. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

TIP! Build your brand’s personality. If you are boring they will thing your product is too.

Keep your followers updated regularly on Facebook. This is not to say that you should post multiple times per day, but regular updating is important. Be sure you have updates that are comprised of quality content that is actually helpful to readers.

TIP! Look for ways to establish yourself as a leader in your field. You can do much on Facebook to become a leader in a niche.

Realize why you’re using a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Are you creating it to get a message to your customers? Or perhaps it is so that they may contact you? Using your Facebook page to market is different from using your page to communicate with customers.

TIP! You must consistently feed relationships that you have on Facebook with others. Build strong and trusting relationships with those you interact with.

Get your followers to interact with each other on your page. For example, if a conversation begins on your page, let it continue. Do not delete posts, as the user will probably stop following your page. Don’t intervene unless what is being posted could possible be construed as offensive.

TIP! Mirror your social marketing pages to the content on your website. Match things like color palette between the sites.

Hold contests rewarding people for achieving a particular number of likes about your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.

TIP! Regularly update your Facebook profile. It is important to keep your customers informed of changes.

When it comes to marketing, nothing is guaranteed. You are able to rely on expert advice, which is in this article. When you use this advice, you will see how successful you can be. This will help propel your business to a higher level.