Many people use the Internet and email marketing is one of the most effective ways you can advertise your business. If you are considering creating an email marketing plan, apply all the tips laid out here to get you started.
You don’t want to send marketing emails to people who haven’t asked for them. Sending out unwanted marketing emails to individuals who don’t want them will get your e-mail marketing messages marked as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Craft one message that’s clear in every email. Don’t overwhelm your reader with a ton of text! Determine the one message that you need to get across in the email and focus on that idea. Your customers will be pleased that they are not being bombarded with superfluous data.
Double and triple proof your emails before you hit the “send” button. You have to make sure all your newsletters and emails are letter perfect. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Additionally, if you use email links, make sure they aren’t broken.
Stay consistent. Use your logo and a standard color scheme in each email you send. Use a legible, easy to read font. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. In marketing via email, familiarity is very, very important.
Always limit your mailings to people who have given you permission to do so. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. You may even be banned by some ISPs and this can severely impact your business in a negative way.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Make sure clients know that it is their choice to subscribe, not a requirement.
A lot of your customers will be opening your emails on their smartphones or mobile devices. Since the resolution is lower on these devices, you won’t have as much space. Find out more about the limitations that come with these devices, and be sure that the emails will be able to be read on all screens.
Encourage your customers to buy from you by offering rewards in your emails. They will be more apt to do business with you if you give them a good reason to. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
It is a legal requirement to get someone’s permission before adding them to your mailing list. Without permission, your emails will be deleted as spam, and customers will quickly opt out. If you have people complaining to your email provider, you might get taken offline for violating their policies.
Try mixing up the format to engage readers more. Try a plain text email if you typically send them in HTML format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Preheader materials should be taken advantage of. The first sentence or line of text at the top of your message is known as the preheader. Some email clients like Gmail display this initial text right after the subject line, and it’s an effective way of getting the reader’s attention.
Try using a personal tone in your email campaign. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. Try to send emails from recognizable figures within your company, like the CEO or President.
With all that you learned about e-mail marketing, you’re going to want to make sure that your mind digested all of the available information. You may consider bookmarking it, so that you can readily access this information in the future.