Never underestimate the power of email marketing. Even though marketing with email is one of the oldest, it still works! There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. The tips below can help you find a way that marketing through email can work for you!
Do not send emails to random addresses or people who have not authorized you to do so. Unwanted emails qualify as spams and most people will simply ignore these emails. It may even violate your ISP’s policy by doing so.
Keep the graphics to a minimum in your emails. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Some people do not have the proper settings to open graphic heavy e-mails.
Branding your business is essential, and should be incorporated in your marketing emails. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This brand recognition will create a more professional appearance.
Make sure you have permission to send emails to your subscribers. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email marketing campaign, and in turn, your business.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. These devices have much lower resolution than computer monitors, so you will have less space to work with. Be certain that all of your mailings can be read on small, phone-sized screens.
Provide customers with some incentive in your emails to them. Customers who get something out of working with you are more likely to buy from you. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
Email List
Never add emails to your email list without permission from the subscriber. If you have an email list with customers that don’t want to receive emails from you, it can hurt your business. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
Make the messages you send out for marketing as personal as possible. Just putting their name in the subject or at the top of the email isn’t enough. Look at your available profiling, and find ways to use as much of it as possible. Mine the information about your subscribers. Break them down into smaller buckets based off of similar profiling, and customize your messaging based off of that profiling.
When you are in the developmental stages of your e-mail marketing strategy, it is important to remember you’re working on building your reputation. Avoid cutting corners, targeting uninterested customers, or misleading subscribers in any fashion. Only engaging in white hat tactics will ensure that your reputation remains intact.
A good way to get your content out there is to provide a way for people to easily sign up for your email list. This can be done by setting up some kind of form where they enter their email. It’s important to do this so you’re not bothering people that didn’t sign up.
Conduct thorough testing to see how your marketing via email messages look across various platforms. Make sure you try viewing your email with different browsers, email clients or devices. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
As you can tell, the good old marketing email is still an effective tool for your business. Heed the advice in this article and continue searching for ways to present an innovative and effective e-mail marketing campaign to your customers.
