TIP! Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer users prizes and discounts in exchange for encouraging people to like your page.

There are a lot of people using Facebook these days. You’re likely one of those people. If you’ve got a company, you’ll more than likely want to work on Facebook marketing to reach this massive potential client base. This article provides some tips about how to market your business using Facebook.

TIP! Always use a professional tone when posting on your business’s Facebook page. You want to ensure that you always keep your page professional because it is a reflection of your business.

You posts should always be professional when you are using Facebook marketing . While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you use a professional tone on Facebook, people will trust you and your company.

TIP! Use a giveaway in order to drum up attention and interest on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers.

Giveaways are a great method of drawing attention to your page. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

TIP! Answer all questions and reply to all comments. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

TIP! Use custom tabs to make your Facebook page more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page.

Don’t neglect the audience you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. This results in true engagement with your brand, and therefore much attention should be paid to customers.

TIP! The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans.

Sometimes you’ll need to post on Facebook pages that are not your own. You can get some attention by posting on other pages. Make sure you’re seeking the right kind of attention. You always want to keep your posting professional and a reflection of your business. Don’t spam other pages.

Giveaways are terrific marketing tricks. This can be done if someone likes your page. Don’t give away anything expensive; just make it something that your fans will want.

TIP! Create a group page for your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers.

Offer something that is unique when someone “Likes” your Facebook page. If someone likes your page it will get you a ton of exposure. Try to give a way free items if they are going to ‘like’ your Facebook page. You can offer a discount on your products or even give a free item. They will click very fast if there is something free in return.

TIP! Don’t think that you should update your page if what you have to say has nothing to do with your content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening.

When a follower asks you a question on your wall or makes a comment, always respond. If someone makes the effort to leave a message, you should also take time to communicate with them. Responding in a timely manner will help improve your credibility.

TIP! Make a serious effort to keep the audience updated via your Facebook page. However, this does not give you permission to overload them with too many postings each day either.

Make sure that all of the content you post on your page is shareable. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook thrives on interacting and sharing with others. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.

TIP! Don’t turn off functions that allow people to comment on the page. What you think is content control is actually going to cause users to think that you are not interested in what they think.

Remember the purpose of your Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Do you want to tell your customers something? Or do you have it so that your customers can keep in communication with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.

TIP! You must always focus on the aspect of why you have your Facebook page. You don’t have a Facebook page just to have one.

Run some competitions from time to time to get a certain amount of “Likes” on your page. You could offer discounts or something free to a winner after you reach your goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.

TIP! Try to engage an open forum on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty.

If you will not be able to update your Facebook page in real time, try a scheduling tool. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Try out a few different scheduling tools to find one that works the best for you.

TIP! Make sure you update your profile often. Should your business change, update your information on your Facebook page.

Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. Keep your contests personal and focused on your product. Once the contest is over, the best or most creative photo wins a prize.

TIP! Take time to interact with your Facebook followers. Get followers to chat with you.

Event sharing can help increase interest to your business’s Facebook page. Share information about trade shows with your Facebook fans. The added benefit is that Facebook reminds your audience of the events so you don’t have to!

TIP! Market your brand by Facebook matchmaking. A lot of the time you could find yourself able to get two people to meet on Facebook.

If you don’t know about Facebook, now is the time to learn. The more you are in the know, the more you will be able to use the features. Take advantage of Facebook’s help center to get tips on how to use the site. This will pay benefits in the long run.

TIP! When reading or writing a post, remember that tone is lost in the text. Generic Facebook posts that could have been written by a content generator will not hold your readers’ attention.

If you have an online store, make use of the check-in function available on Facebook. Your customers should be allowed to use their Facebook to update their status when they’ve checked into your place of business. This is a great way to reach friends and family of the subscriber, as their friends are able to see that they visited your store.

TIP! It is crucial in marketing to understand your target audience. You will never increase your sales by posting content that your target demographic has no interest in.

Always remember that it’s sometimes impossible to correctly read the intended tone of a post. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.

Who are your target audience? If you put up information that has nothing to do with your target market, it probably won’t help you make sales.

TIP! Your marketing campaign for Facebook should have some monthly goals. You may, for example, use Facebook as a way to get a new product launched, generate a few sales, or get your page followed by a few new people.

After reading this piece, you better know how to market your business on Facebook. Make use of this excellent information, and you will realize that Facebook marketing is an incredible method of attracting more customers. Get started now and you’ll be on your way to success.