Many people want to use email marketing but are unsure of how to get started. Many people don’t know where to start when it comes to e-mail marketing, so we’ve written this article to help you along the way!
Every email should contain one clear message. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Create the specific message using brevity and conciseness. People will appreciate having access to clear information and not having to read through a long email.
Any content you intend on emailing out should be proofread and edited. Every email and newsletter you send out should be error-free. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. If you have put any links in your emails, make sure they are able to be clicked.
Keep your branding consistent at all times. Make certain that your emails consistently utilize your company’s logo and colors. Ensure the font you’re utilizing can be read easily. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Like most other fields of commerce, email promoting relies heavily on building a bond of familiarity between customer and merchant.
Understand that the ultimate goal of an marketing via email campaign is to generate more sales. Every email that is sent should entice the readers to want to buy a product or service. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Limit your email communications to once a week. Most customers receive lots of messages per day and don’t have time to read them all. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Try not to send out important emails on or around any major holidays. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. Of course, as always there are exceptions to this rule. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Make sure you get permission from all customers whom you send correspondence to via email. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. There is also the chance that particular Internet service providers will block you, which could seriously damage your business.
Use passive and active feedback to improve your email marketing strategy. You can get active feedback from your target audience by asking what people think of your emails. Passive feedback is a different thing, altogether. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.
Be persistent with your campaign. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. If you’re persistent with people that aren’t interested, they will just get annoyed and that’s a waste of time.
Remember that more and more people are reading their email with a mobile device, like a smartphone. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Be certain that all of your mailings can be read on small, phone-sized screens.
Give your customers a reason to answer the call to action in your email message. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, clicking on a link and making a purchase could award them free shopping.
Do not rely on pictures in your email to get your point across. Many modern email clients – web-based ones, especially – will not display images automatically. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
From time to time, change up the format of your emails. HTML is not the only way to convey your message, and an occasional plain text email can grab your customers attention. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
Do not add the email addresses of customers without informing them and receiving permission. Many people will regard such actions as a betrayal of trust and may cease to be clients. Others who have opted in may also be put off by these actions. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
Make sure your email messages are personal to the reader. You can go far beyond simply inserting a recipient’s name into a standardized message. Use all the information about your subscribers that you have at your disposal. Reorganize your list of subscribers according to common interests and send specialized messages for each interest group.
If you use the information you’ve read here, your e-mail marketing will enjoy a much better success rate. If necessary, reread this article, and ensure you have truly taken in all of the information available.