TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates.

Marketing through Facebook is easy and appeals to a large audience. Instead of neglecting its true capacity, take advantage of its marketing potential. This article can show you just how much Facebook can be worth for your company.

TIP! Facebook is a content sharing medium. It’s not all about chatting it up with your friends; it’s also a great place to share content too.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.

TIP! A page is great, but a group might be a better idea. A group allows everyone to interact and feel like they know one another.

Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

TIP! If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.

You can get additional interest to your Facebook campaign when you use a giveaway. Offer free samples to your subscribers who share your information with others. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Facebook Ads

TIP! Select your updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest.

Try to use Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchase Facebook ads to expand your business. These aren’t expensive, and they can really make a difference.

TIP! I

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. If your offer is really good, you can consider opening it up to non-fans.

TIP! Give your audience spots to sign up on the Facebook page. You can even use a promotion or giveaway as incentive to garner new followers.

Use custom tabs to make your Facebook page more efficient. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.

If you want to only target current customers, use “custom audiences”. Your conversion rate will be better and your campaign will be less expensive as a result.

TIP! Personalize your brand so that it is memorable. Boring content makes your brand look boring, too.

The key to successful marketing with Facebook is having a strong base of fans. Not too much investment should be put into any promotions until you have thousands of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Facebook Pages

TIP! You should try posting professional photos on your Facebook page. These photos will give people a great picture of your business.

Post on other people’s Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. Only post on another person’s profile page if you’re sharing something valuable. Avoid spamming at all costs.

TIP! Your profile should be updated regularly. If there are any changes that are happening to your business you need to get your profile page updated.

Use care in selecting your updates. Your followers will lose interest quickly if the content in your updates routinely has no value. Updates must be engaging and helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

TIP! Never neglect the influence that event sharing on Facebook offers your business. For instance, those that enjoy trade shows can create events that will attract your target audience.

When you are marketing on Facebook, typically you want to sell more of your products as a result of your efforts. Thus, you should try to set achievable goals each month. Likes don’t mean anything unless those people are also buying from you. If you’re not gleaning business, your strategy needs readjusting.

TIP! Remember that a large number of followers do not always mean your Facebook campaign was successful. Your focus should be on those who have the most potential to buy your products or to share with their friends.

Use Facebook to show your expertise your field. Facebook offers you many opportunities in building up your leadership role in your niche. Also look for certain avenues you can use to market your product. That is going to expose your brand to new and potential customers, which can only make you more popular.

TIP! You may find it necessary to hire someone to manage your Facebook campaign. You can stay current with posts on that page to be successful.

Use the update feature sparingly. That allows you to send direct messages to everyone that follows you. Only use it for real news events that are important to your followers. It is not a promotional toy, it is a way to let your customers know you have something very important to say.

TIP! If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. Consistency is something you have to keep in mind if you want your campaign to do well.

Generate interest and engagement by running contests or promotions on your Facebook page. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. Give a prize for the most creative entry when the contest ends.

TIP! Make sure that you set reasonable goals when launching your page. Try to put out a new service, or reach new people.

Facebook is a great way to market your business to a variety of people. Instead of ignoring it, jump right in! Keep what you’ve read here in mind so you can get the most out of your Facebook marketing efforts.