TIP! Use Facebook to connect with your customers. It’s not all about chatting it up with your friends; it’s also a great place to share content too.

Do you understand the power of marketing via social media? What do you know about Facebook marketing ? Have you been marketing offline mainly? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.

TIP! Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

Contests can be used to your advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

TIP! Try buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it.

Always reply to comments posted on your wall to give followers a sense of connection with you. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to all your subscribers, particularly those that have questions and/or concerns.

When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color. This will attract more users.

TIP! Respond to everything that is posted on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them.

Consider establishing a Facebook group instead of or in addition to your page. This will help generate an online community for better interaction. You can also use a group and a page to give updates and allow users to share content.

TIP! Hiding your content from non-fans is an effective method in converting visitors into followers. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page.

When marketing with Facebook, your whole intent is to boost sales. It is important to set some sort of periodic goal based on your Facebook marketing efforts. It is good to garner lots of “likes,” but you also want to convert them to sales. Monitor your progress and tweak your strategies when you find they are not effective.

TIP! Have your fans participate in decisions about your company. Customers love to feel important.

Everything you put up on Facebook needs to have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

TIP! Make sure your followers can easily share your content on Facebook. If your page has valuable content, your audience will want to share that with others.

You don’t want to be sharing updates that are not actually related to your own content. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Utilize personal accounts in order to talk about personal endeavors.

TIP! Establish a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way.

Ask your fans for their input. People like to get involved. This is a great way to help build a community within your brand. As an example, a blogger could ask what posts they would be most interested in reading.

TIP! Make sure you are looking for opportunities for leadership. Facebook can help you become known as a leader in your niche.

Place real resources in your marketing on Facebook. Facebook is a valuable way to reach potential customers and deserves to be taken seriously. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Distribute the resources to get more out of it.

TIP! Always understand what your Facebook page is for. From a business standpoint, you should always be actively promoting yourself and your products on your page.

Ascertain that people are able to “Share” the content of your page on Facebook. If your page has valuable content, your audience will want to share that with others. Facebook is all about sharing and interacting with other people. Working to provide valuable information to your audience will help ensure your business succeeds.

TIP! The design on your Facebook page and your website should be similar. For instance, use the same colors in both places.

Make a serious effort to keep the audience updated via your Facebook page. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Your updates should provide valuable, fresh content that your customers are interested in.

TIP! Update your profile whenever you have new information. If there are any changes in your business, change your profile page to reflect them.

Always allow people to comment on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.

TIP! Use the Facebook update option sparingly. It enables you to put a message out to everyone that likes your page.

Build relationships with your fans. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online. One good rule of thumb for building relationships is consistently fresh content. Don’t forget that loyal customers should be rewarded with special deals and promotions.

TIP! Hold contests to get your followers excited and talking about your brand. A thing you could do is get people to like your Facebook page and then get them to take a photo of them and your product.

Be sparing in your use of Facebook’s Update ability. This features allows you to message your followers. So make sure to use it only when you have important news. However, using it all the time will get old to your followers.

TIP! You can build an enviable friends list while doing sales promotions on Facebook. Consider offering promotions to your loyal customers, and provide coupons to your new ones.

Ask for reviews from customers. Folks who want to know about your offerings enjoy reading the things that other people say regarding your products and service. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.

TIP! If you cannot give your Facebook page daily attention, then hire someone who can. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials.

Encourage your followers to share the content they like on your Facebook page with family and friends. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. Give everyone a coupon code or discount after an update has been shared with enough people.

TIP! When you post to Facebook, try to stay on topic. Talking about the foreclosure crisis makes perfect sense if your niche is real estate.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. This advice has to be used to be effective. Follow this advice to get your company visible to millions of potential clients.