TIP! Contests are a good way to market and get new followers on Facebook. Give discounts or prizes to people who share or actively market your page.

If you are planning to post a coupon, do it on Sunday. If you wish to post something that gets the audience engaged, add a quote to it. Many falsehoods, like the ones previously listed, are circulating the web, so how do you know how best to handle Facebook marketing ? The information in this article can help you do this.

TIP! An ideal way to encourage fans is to always reply to their wall postings. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users.

Consider holding online contests as a means of your Facebook marketing plan. Offers can include discounts and prizes for users “liking” your page. Always actually send the prize or you’ll ruin your reputation.

TIP! Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be done by using colors and photographic elements.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.

TIP! Consider Facebook as a good way to share your content. This can be a formal tool to get your business on the map.

You may wish to create a Facebook group rather than a Facebook page. A group allows everyone to interact and feel like they know one another. You could even set up both a group and a page if you would like and if it makes sense for your business.

TIP! Custom tabs need to be used when creating a Facebook marketing page. Custom tabs let you optimize information on your page for visitors that betters your business.

Do not ignore any questions or comments that are asked of you on Facebook. Thank them for contacting you, and give them a great answer. When you already have an answer available on your website, link to it.

TIP! Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This will lower your marketing costs and increase the company profits in the long run.

TIP! Never neglect your existing base. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have.

You must build a healthy Facebook fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that mark, your conversions will start happening rapidly.

TIP! Chose what you share as an update carefully. If your updates have no value, your subscribers will lose interest fast.

Remember the audience you already have. There are people that just want likes and then they forget about existing fans. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This will help them engage themselves in your brand.

TIP! Have your fans participate in decisions about your company. People will appreciate the gesture.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. As an alternative, consider advertising on Facebook instead.

TIP! Put all of your resources in your marketing campaign on Facebook. Marketing on Facebook is no cake walk.

One way to entice people to follow you is to only show content to those who are following you. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Only hide a bit of your content or you will lose part of the impact of your SEO .

TIP! When using Facebook to market your business, you may have trouble getting started. One easy way to begin is by adding a Facebook link to your website.

A group is a great idea for a company. You can communicate with customers and they can communicate with each other here. You can share discounts and any other helpful information. A Facebook page will allow you to get to better know and understand your customers.

TIP! Only add photographs to your Facebook profile that are professional. You want the photos to reflect the professional nature of your business.

It may be tough starting out in Facebook marketing . A good way to begin is by adding Facebook buttons to your own sites. This can lead visitors to your site without you doing a lot of extra work. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.

TIP! Get your fans chatting with you and each other. Let conversations run wild, but ensure they’re well moderated for spam or offensive content.

Be extra sure that people are able to “share” the content on your page. If your page has valuable content, your audience will want to share that with others. Facebook is a network that is built for interaction and sharing. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.

TIP! Hold contests rewarding people for achieving a particular number of likes about your page. Offer a prize to a random audience member when the goal is achieved.

Always know exactly why you have a Facebook page. Don’t have a Facebook page just for the sake of having one. Do you use it to talk to your customers? Is it a means for them to communicate with you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.

TIP! Use a design that’s like your website for Facebook. You should match your webpage colors to those on the wall of your facebook site.

The photos you post on your Facebook page must be nothing short of professional. This gives people a professional impression of your business. Using a good quality camera will provide a positive impression of your brand whenever you post photos.

TIP! Encourage people to share content with others they know. Offer an incentive if they do so, like a discount they can use the next time they buy something.

Use a competition or contest occasionally to get a minimum number of likes onto your page. Offer discounts or a freebie to the winner after you have met your target goal. This gets you many more subscribers, and it also gets you a review from the winner.

TIP! Vary the style of your postings, but keep a consistent message. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it.

Your Facebook design should be a little similar to your main website. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will help people to quickly recognize your business. Straying too far from your original design can end up backfiring.

TIP! Do not forget that event sharing on Facebook can provide power for your business. An invitation to a hosted event can make your followers feel part of your organization.

Matchmaking, be it a journalist and an expert or two people who work at the same company but have never met, is good marketing. In many cases, you will be able to link two parties via Facebook. Do not put a stop to it – encourage it! This will allow people to share a story with people they know and it will have your brand in the story. That’s a perfect example of how Facebook can help your business.

Having reviewed this information, you should feel more confident about developing a strong Facebook marketing campaign. Use these tips to help you develop your own ideas. Use them wisely.