Most people these days use Facebook for one thing or another. But, it can also be used to boost business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. Continue reading to learn how you can use Facebook to market your business.
In order to know what your fans are looking for, frequently interact with them. Acknowledge the posts that people make. You can alter your marketing ideas to match what your customers want. Your fans are the reason for your success, so never make the mistake of ignoring them.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer prizes or discounts to your users when they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Keep your page creative and different from other pages. This can be done by using colors and photographic elements. People are much more drawn to decorative pages than plain ones.
Make sure that you stay active answering the questions on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
A fan base is something that you will want to expand as much as possible. You should always aim at gaining a large following. Your conversion rate will climb quickly after you have gained several thousand fans.
If someone ‘likes’ your Facebook page, give them a deal. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for “liking” your page. It could be a sweepstakes prize or something offered to everyone. People find it easy to click if the offer is for an appealing item they would like.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.
The goal of Facebook marketing is to increase your overall profits. Setting monthly goals will help you do this. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you are disappointed in your sales, it might be time to make changes in your business strategy.
One way to help convert visitors into followers is by hiding some content from visitors. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Only hide a little of your content, or you can risk ruining your SEO efforts.
Look for opportunities to become a leader. You can do much on Facebook to become a leader in a niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This is a good way to meet new people and grow your fan base.
Do not disable the function permitting folks to leave comments at your site. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Try as hard as you can to respond to people when they leave comments on your page. This include comments in your inbox as well ones posted on your page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.
Make your Facebook page design similar to that of your website. You want to try to always keep with the same design theme. It will make people think your page is related to the brand you represent. Your customers will not know what is going on if it is not at least similar.
See if your subscriber base will share content with their own contacts. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. Give everyone a coupon code or discount after an update has been shared with enough people.
Event sharing is a powerful Facebook marketing tool. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” Facebook automatically reminds your customers of the event.
If keeping your Facebook page updated takes up too much of your time, hire someone else to do it. To see success, you will need to monitor your page regularly. Posting on a daily basis may be a challenge for some. Hiring someone to do it for you will cost, but it can be worth it.
You are now better informed about Facebook marketing. Since Facebook is not expensive to use, using the above tips should be easy. Make sure to start now, because your competition is likely not using Facebook. Now that you have the tools, you are ready to get an edge on your competition.