It’s 2012, so why are you still advertising using newspaper classifieds? Using social media is a hot new way to promote your business, but before you start, you need to learn how to do so. The following article contains some helpful tips to help you do your best.
Use tweets that have rich content that are varied, if you’re using Twitter as a social media marketing strategy. Tweet advice and useful information that is relevant to your market niche. If you combine these practical tweets with more assertive messages, you will create an mix of posts that is appealing to your followers.
Invite as many people as you can to your social media page. Even if they are not potential customers, they may share your content with someone who is.
Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. YouTube helps attract the new visitors, since they understand what you’re trying to market because of your videos. The more visitors who come to your site with knowledge of your products will help increase sales.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
A store-front that is user-friendly can be made using social media marketing. For example, prepare a Facebook store and link to it from your posts. There are some users who frequent Facebook. Giving these users an easy option to purchase your items, without having to leave Facebook, can work to your benefit. Real Facebook enthusiasts love to stay on the service whenever possible; this way they can patronize your store without leaving Facebook and heading to your website.
Combine email marketing and social media. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. This is also a great place to encourage users to join onto your newsletter.
Use the growing database of Yahoo Answers to your advantage. This feature on Yahoo enables users to ask questions, and then receive answers from fellow users. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. You can provide quality answers and become an expert.
Respond to every comment that is posted to your Facebook page. This should be true even for negative comments. By doing this, people will believe that their voice matters to you. As a result, their trust in your business will be increased. Be sure that you get back to your customers promptly or they may feel like you are ignoring them.
Freebies are a very popular strategy to consider for your social media website. Everyone loves getting something for nothing, and running a contest is an excellent strategy for drawing new followers on social media sites. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
Look into what your rival competitors are trying to do. Study their techniques and look them up often. Perhaps you will mimic their strategy and compete for customers, or maybe you will work on developing a style all your own that will have even broader appeal.
Have a contest or provide a freebie and publicize it on every site you are a member of. Many people love to get free stuff in the mail and will gladly give you their information or follow your social media pages for the chance to win. When you have a winner, post this information so people will see that your contest was legitimate, to further build your credibility and brand name.
Make sure your blog posts contain some visual entertainment. People won’t enjoy your blog as much if it’s made up totally of blocks of text. Introduce interesting elements like graphics, video content or even music. Avoid adding too many visual elements, but make sure there is a good distribution of text and images.
Talk about your connections on your blog. Some people feel more confident interacting with you, if they see how you treat others. You can blog about friends from time to time, or you can simply send someone a shout-out. Don’t forget to include links to other pages that you maintain.
YouTube videos are an excellent way to promote yourself or your business. Post blog videos updating viewers about your business happenings, products and services. You can even put the YouTube videos onto your blog to increase your exposure.
Never require a lot of initial involvement from your consumers when they first enter your site. Consumers are busy and often do not have time to answer detailed surveys or supply large amounts of information immediately upon entering your site. You also risk losing their trust if you ask for too much right away. If you want to make them stay, make them trust you.
Make your printed advertising and social media profiles refer to each other. You could include the address of your profiles on your publications and post your posters and flyers in a photo album. You can make your business more interesting by sharing all facets of your campaign with your followers; for instance, you could run a contest for designing a printed poster.
Social media is a great way to promote your business. If you follow the tips you just read, you will get measurable, positive results and greater profits.