TIP! When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can accomplish this by including a lot of photos and making it very colorful.

Your sister, brother, and parents may have a Facebook page. You might even find your Grandma or Mom on Facebook also. That said, are your customers on Facebook? If you answered yes, you may find Facebook marketing to be a wonderful asset. Keep reading to learn how to be successful with Facebook marketing .

TIP! You could create a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together.

When using Facebook to market your business, always remember to post in a professional manner. Although social media presents a casual platform, you and your business must always be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

TIP! With custom audiences, you can target your ads more effectively. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

TIP! Be sure that all of your posts have useful information. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice.

You must have an attention-getting page so that your page is set apart from the rest. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Most users on Facebook are visual.

TIP! Don’t assume Facebook is the best place for you to market your business. This network is extremely popular, but some age groups or subcultures prefer other sites.

Facebook needs to be thought of as a place to share with people. Facebook is useful for more than chatting with your friends. Create your content with this in mind. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!

TIP! A good way to convert visitors to your page into followers is to hide content from non-fans. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up.

Would a group better suit your needs than a page would? Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

TIP! Only invest real resources in this form of marketing. You can get great results with your campaign if you use efficient techniques.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.

TIP! Look for ways to establish yourself as a leader in your field. Facebook can help you to build your leadership skills within your niche.

Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.

TIP! Do not turn off the comment function on your Facebook page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.

Before you do anything else, you must build your audience. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.

TIP! Hold contests rewarding people for achieving a particular number of likes about your page. Offer discounts or a freebie to the winner after you have met your target goal.

When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

TIP! Brand your Facebook page like you do your website. You want to try to always keep with the same design theme.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.

TIP! Get customers to use your Facebook profile to put up reviews. People that want to purchase what you’re offering will enjoy reading through reviews about these things.

Avoid posting non-related updates that don’t enhance your content value. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. If you wish to share personal information, do so on your personal Facebook page.

TIP! When there is a conversation occurring within your Facebook page, dive on in. Tell your followers that it’s okay to make small talk on your page.

Leave the comment feature turned on to be sure that people can leave posts on your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

TIP! If you have others post content to your brand’s Facebook page, make sure everyone’s doing it the same way. Consistency is vital to a marketing campaign.

Remember the purpose of your Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to tell your customers something? Do you want clients to talk to you? Using your Facebook page to market is different from using your page to communicate with customers.

TIP! You should use a picture for your Facebook updates. Effective marketing engages your audience, and in this case, a picture is worth a thousand words.

Use contests to boost your likes. Offer discounts or freebies once you get a sufficient amount of likes. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.

TIP! Connect your business website with Facebook by using a plug-in. Depending on your platform, this may be very easy to do, but the code for a Facebook plug-in should be easy to find.

Your website and Facebook page should look similar. You want to try to always keep with the same design theme. Visual cues make branding easy. On the other hand, having two totally different pages can make customers confused.

TIP! It takes time for a successful Facebook campaign to develop and yield results. Success in marketing isn’t an overnight endeavor.

Don’t be shy; tell your visitors to show and share your content. Give them incentive to do so, like a discount or coupon. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.

TIP! You should think of the contests you hold as more about engaging your current fans more than just getting new ones. You want to engage with potential long-term customers, not just people interested in your contest.

Develop contests for Facebook that lets folks get involved in what you are offering. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. When the contest is over, choose a winner.

TIP! The tabs on your Facebook fan pages can be used to separate your ordinary content from your sales messages. People do not want to get the impression that they are coerced into buying something.

Do not forget that event sharing on Facebook can provide power for your business. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” The best part is that Facebook will remind them of the event for you!

TIP! Accept fan submissions and post them to your wall. These submissions could be photographs of your customers using your products.

Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Your focus should be on those who have the most potential to buy your products or to share with their friends. If you want to know whether your marketing was successful, examine your conversion results.

TIP! Every so often, remind your subscribers that they are appreciated and valued. Write something about your clients to weave them into your site.

You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. These tips and your knowledge can help you build a successful campaign. Put a lot of effort into Facebook if you want to reap the benefits.