Your sister, brother, and parents may have a Facebook page. You might even find your Grandma or Mom on Facebook also. That said, are your customers on Facebook? If you answered yes, you may find Facebook marketing to be a wonderful asset. Keep reading to learn how to be successful with Facebook marketing .
When using Facebook to market your business, always remember to post in a professional manner. Although social media presents a casual platform, you and your business must always be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
All content that you post online should be linked from the Facebook page. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
You must have an attention-getting page so that your page is set apart from the rest. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Most users on Facebook are visual.
Facebook needs to be thought of as a place to share with people. Facebook is useful for more than chatting with your friends. Create your content with this in mind. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!
Would a group better suit your needs than a page would? Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it is a really good offer, you can even promote it to non-fans.
Use the custom tabs on Facebook for greater efficiency. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.
Before you do anything else, you must build your audience. Having an excess of 5,000 fans is best. After you hit that many people you should see your conversion rates start to rise.
When a follower asks you a question on your wall or makes a comment, always respond. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Refrain from promoting your brand too much, as this can get frustrating.
Avoid posting non-related updates that don’t enhance your content value. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. If you wish to share personal information, do so on your personal Facebook page.
Leave the comment feature turned on to be sure that people can leave posts on your page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Remember the purpose of your Facebook page. Do not just have a Facebook because it is the “in” thing to do. Do you want to tell your customers something? Do you want clients to talk to you? Using your Facebook page to market is different from using your page to communicate with customers.
Use contests to boost your likes. Offer discounts or freebies once you get a sufficient amount of likes. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Your website and Facebook page should look similar. You want to try to always keep with the same design theme. Visual cues make branding easy. On the other hand, having two totally different pages can make customers confused.
Don’t be shy; tell your visitors to show and share your content. Give them incentive to do so, like a discount or coupon. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
Develop contests for Facebook that lets folks get involved in what you are offering. One way to do this would be to see if people that are your followers on Facebook and own your product could photograph themselves using the product. When the contest is over, choose a winner.
Do not forget that event sharing on Facebook can provide power for your business. For instance, when you go to trade shows, you might want to develop an event that explains it to followers and can help you garner more “likes.” The best part is that Facebook will remind them of the event for you!
Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Your focus should be on those who have the most potential to buy your products or to share with their friends. If you want to know whether your marketing was successful, examine your conversion results.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. These tips and your knowledge can help you build a successful campaign. Put a lot of effort into Facebook if you want to reap the benefits.