TIP! You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer prizes or discounts to your users when they like your page.

Do you have products or services to sell, but you are not sure how to market them? If that’s the case, check out the options for Facebook marketing . The millions of Facebook users are all potential customers. Keep reading to find out more.

TIP! Give away free items to loyal or potential customers. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating.

Contests can be used to your advantage. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you come through in awarding your prize, or no one will trust you again.

TIP! Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform.

An ideal way to encourage fans is to always reply to their wall postings. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. This is particularly important if the comment that has been left for you is negative.

TIP! Another option, besides a Facebook page, is to create a Facebook group. This will help generate an online community for better interaction.

You may wish to create a Facebook group rather than a Facebook page. Facebook groups will encourage potential customers to establish their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

TIP! When someone sends you a message or comments on your page, reply to it. Show that you appreciate their questions and comments, and give helpful responses.

Do not forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Your audience should feel respected. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

TIP! One important thing you have to do is to develop a Facebook fan base that’s solid. Wait until you have a decent number of fans before you invest a lot of money in marketing.

Think about purchasing a Facebook ad. You can customize your ad by having people of a certain age or gender view it. Your budget can be your guide. One of the advantages is that a long term commitment is not required. Your ad can be stopped any time.

TIP! Giving stuff away is a very effective marketing strategy. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.

Don’t forget to discuss your business on other Facebook pages. You can gain lots of attention by doing this. You need to make sure it is good attention. If you do post, only post worthwhile things. Don’t spam others.

TIP! You want to increase sales through your Facebook marketing efforts. It is important to set some sort of periodic goal based on your Facebook marketing efforts.

Carefully choose your updates to create more interest. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates need to be entertaining, helpful, or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

TIP! Give your audience spots to sign up on the Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones.

In exchange for a “like”, give your visitor a reward. You can garner lots of attention via “likes.” Try to give a way free items if they are going to ‘like’ your Facebook page. You can also enter them into a contest if they like your page. If you give them something they desire, they’ll easily click “like” for your page.

TIP! There are more social media marketing choices other than Facebook. While it is an incredibly popular concept, different demographics prefer different social media websites.

Don’t assume Facebook is the best place for you to market your business. This is an extremely popular network but some subcultures or age groups favor other sites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

TIP! Ask your fans for their input. Customers love to feel important.

Use Facebook to show your expertise your field. Use all the resources at your disposal. Use every chance you have to provide answers to questions and comment on your topic. This will help you familiarize people with your brand, which means there may be more fans.

TIP! Apply real resources to your Facebook marketing . Marketing on Facebook is no cake walk.

You need to be encouraging interaction with both you and other customers. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. If you delete the post or tell people to stay on topic, they may become offended. Don’t intervene unless what is being posted could possible be construed as offensive.

TIP! People should be able to share your Facebook content. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others.

Attract extra likes to your Facebook page by running a special promotion or contest. You can offer a discount as the prize or something that is free to the winner. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

TIP! Always allow people to comment on your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.

Keep your profile updated. When you make a change, change your profile immediately. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.

TIP! Realize what does not work when it comes to marketing with Facebook. You don’t have to look too far to find the examples you need.

Make sure you use Facebook’s Update ability sparingly. Update messages your followers directly. Only use it for very important events and news like an emergency, etc. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.

TIP! Make sure that you learn all there is to know about Facebook before launching your page. The more you understand the ins and outs, the more successful you can be.

Ask customers for reviews you can post on your Facebook page. People love to read reviews and often rely on them to make decisions. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.

TIP! If you run a Facebook store, take advantage of the useful check-in function. Let fans update their status through checking into your store.

It should be clear to you now that Facebook marketing is something that you can easily get into if you put some time into it. All the tips you have learned will help if you use them. You’ll be amazed at just how far your marketing message reaches when you start your campaign!