Millions of people log on to Facebook each day. You are likely among them. If you’re a business owner then you need to know what to do to reach out to everyone that’s using Facebook to get more customers. Here are just a few tips you can use for Facebook marketing.
Be sure that all of your online content is linked to and from Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You can use both of these options to keep your customers informed about and involved in your business.
Facebook Offers is a great way to promote freebies and contests you offer on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it’s a good deal, you can give it to people that do not even like your page yet.
Have a giveaway. Offer a contest or a giveaway to your current customers. This doesn’t cost much and has the potential to build a significant following for your brand.
Use care in selecting your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Give them information they want, like how-tos or humorous posts. Facebook Insights can show you what successful updates look like.
Companies that only have rare contact with customers may not need Facebook pages. Irregular customer interaction also means they will be quite uninterested in your postings. As an alternative, consider advertising on Facebook instead.
Ask your fans to get involved in various decisions related to your company or brand. You make people feel important when you keep them involved. There is no greater way to do this than letting your community get involved with the decision making process. For example, if you blog, ask readers to suggest post topics.
Don’t underestimate the resources necessary for a successful Facebook campaign. You can get great results with your campaign if you use efficient techniques. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. To get the best results, allocate real resources.
You might have trouble when you first start marketing your business through Facebook. Start the marketing process by displaying the Facebook button on your company’s website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Be sure folks are able to “share” content via your Facebook presence. If your page has valuable information, some of your audience may tell others they know about it. People on Facebook want to share with each other and interact with companies. If you make the effort to give your audience valuable information, it will pay off for you.
Always allow people to write their own comments on your wall. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.
Why do you want a Facebook page? Do not just have a Facebook because it is the “in” thing to do. Is it being used to speak with other people? Do you want clients to talk to you? Using your Facebook page to market is different from using your page to communicate with customers.
Keep your Facebook page consistent with your website design. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. It will assist people with relating it back to your brand. Making it completely different, however, will only serve to confuse your loyal customers.
Use the Facebook update option sparingly. This lets you send messages straight to all your followers. Simply use this for integral news relating to your company. This isn’t something that can be used regarding promotional purposes on a continuous basis.
On your page in Facebook, make up a contest that will spark interest amongst your visitors. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. After the close of the contest, post the name of the winner.
Know that just because you have quite a few subscribers that you’re not going to see a lot of sales all of the time. Your focus should be on users who will actually use what you have to offer. Conversion rates will indicate whether a campaign was successful or not.
After reading this, you should have enough information to get your Facebook marketing plan started. When you use these tips, you will see that it’s much easier than you believed and will work better than you realized. So get out there and start marketing!