To make yourself known, be somewhere where everybody can see you. This is easy to do when your business is on a variety of social media websites. Sites like these are hugely popular and are necessary to use in a marketing plan. It could make the difference in how successful you are. Read on for some great social marketing ideas and tips to help you get started.
If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet tips or suggestions related to your type of business. If you combine this type of tweet with business promotional ones, those who follow you are likely to hang around.
Let your existing customers know about your social media sites. When a person joins your social network, it is common for these sites to inform their friends that they have done so. This equates to a lot of visibility for you, without costing your anything. This is basically a referral which can really help your business.
Determine if you really want to establish a relationship with customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello.” Your customers will show you the way from there.
Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. It’s easy to just skim over some kind of message or comment, so seek out these comments every time you log in.
Try to interact with customers as frequently as you can. If you have something relevant to say on their Facebook statuses or other posts, go for it. Just don’t interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.
Gain exposure by promoting your business through games on Facebook. It is pretty easy to create a unique game that is related to what you have to offer. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.
Make sure you respond to any question or comment left on your social media page. Check these sites more than once a day to see what is happening on your page. Set up an email alert to let you know about notifications as they come in. Remember that what you write as a response to a comment will be public for everyone to see.
Set up an automatic tweet for every post you make to your Internet blog. You can also choose several bloggers that have good content and put up links to what they write. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.
You should always stay professional, regardless of the fact that the way people communicate has changed due to social networking. Introduce yourself with a professional tone. Don’t argue with the haters. Just delete any comments from trolls or other offensive posters that don’t add to the discussion. Make a separate personal account to trade cat pictures with friends and family.
If you use social media for personal use, you have probably seen a variety of altered and Photoshopped advertisements and images. The use of this sort of image catches the reader’s attention and makes people curious about your ad. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.
Don’t let any comments on your Facebook profile go without a company response. You should make sure that you do this for positive and negative comments alike. Your customers want to know that their input is valued and respected. Respond as soon as you can so the person feels important and wanted as a customer.
When you’re using social media and want to market something you have to use everything available. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. The more your business is out there, the more chances of you being successful.
Your website should link up to social media profiles for increased exposure and a better level of visibility. You can do this by adding “share” buttons for your visitors to easily share your website and content on their own social networking profiles. Always put these share buttons on all of your pages, your visitors can share your content easier.
Run a contest or sweepstakes on your social media site that people can enjoy, either from the comfort of their computer chair or by visiting your brick-and-mortar locations. Use your products as the prize for the winners of your contest. This helps you promote your business, as well as thank your customers by giving them free merchandise.
It is vitally important that you update your Facebook page on a regular basis. People will lose interest in your page if its content is not fresh. Whenever you post to your blog, you need to share it on your wall on Facebook. A single blog will provide double the exposure.
Social Media
Take these tips and apply them to your marketing strategy; watch how well social media works for attracting and retaining customers. As you become more comfortable with social media, you will begin to understand the relevance of these tips and learn more along the way.
