Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. In the mobile marketing universe, brevity is highly prized.
Your mobile platform should have a concrete home base. You should want people to visit your webpage or keep them coming back to it. Your business shouldn’t be based solely on a mobile platform.
Be very careful of the hours that you send your customers text messages. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Mobile marketing is a great way to make you more profitable. More and more people get a smartphone every day and are doing more on those phones. These are highly-visible areas for business marketing. Marketing is about bringing what you have to offer to a place where customers can see it.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Try to be respectful of the individual you are contacting.
It is important to have your own dedicated short code. This will cost you more but serve you better in protecting your brand. It also provides you with a degree of legal coverage.
Your web site should contain links to any social networking pages that are linked to your business. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
Implement an A/B testing routine to find the most user friendly mobile page. Testing is important in the mobile world, just as it is in any other environment. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Of the two, go with the page that performs the best.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Text messaging can be extremely annoying or intrusive if done too much. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. If you go over your stated limit, customers may feel you are dishonest.
Use mobile-friendly maps and driving directions on your site. Lots of people are using their mobile devices for GPS these days. Make it simple for people to find your location. Make sure your content is able to be viewed on a mobile device. Include a link that allows the customer to find your location through Google Maps.
Become very knowledgeable about the customers you are trying to reach. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they bigger mobile users than home computer users? What is the most common phone OS employed? If you understand your customers’ needs, you will be better able to fulfill them.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. Your campaign will be useless if you do not send out efficient messages. Test your campaigns on your friends and colleagues first.
Invest in dedicated short codes rather than sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Before long, savvy surfers will start to remember your short code. Buying your own codes will also protect you from legal issues relating to shared codes. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
You should have clear objectives before you launch a mobile marketing effort. At first, you must figure out what you want to achieve through this strategy. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
When sending out a mobile marketing message, include a promotional code. A discount offer or coupon will encourage people to visit your site and see what you have available.
Before you start spreading your mobile marketing message, you need to listen first. Pay special attention to your customer feedback, as you want to make their needs a priority. Check out the competition on your phone and see what they are doing, and decide if that is something that would or could work for you and your business.
You can effectively market your business with mobile marketing, so long as you don’t overuse it. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Gaining more customers and sales will result.