Mobile marketing is a recent marketing development that can reach a lot of people. Make sure you invest some time to learn how to implement a successful mobile marketing campaign by reading the tips below.
Start by building a good database. Only use people that have opted into your messaging system. It is important to ask them for permission before you start. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Putting a QR code on your print ads can help you appeal to tech savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. You could include QR codes on your business cards, flyers or magazine ads. The QR code provides additional information to people that are interested in your business.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure they know your message and can absorb it, as quickly as possible!
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. If in need of an unbiased opinion, you can hire other people to test your campaign.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? You could offer apps specific to your business to better promote your company via mobile marketing. Your application could offer a number of features.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Listen to what customers have to say even if it is bad.
You need to provide a simplified website for your new mobile customers. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most widely used search engine through mobile devices and a great starting point for SEO .
Sensitivity to location is what sets mobile marketing apart. Mobile marketing has a distinct differential; it knows where you physically are. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
Make your emails mobile friendly so that they are effective. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Instead of sharing dedicated short codes, buy them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. Your short code can lead people directly to your company. It is a small price to pay to avoid legal problems, too. If code sharing companies abuse the system, you might get into trouble as well.
Send offers once a week or less often. You’ll realize higher redemption rates if you don’t send them out too often. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Think about what your goals are BEFORE you start planning your mobile marketing campaign. The first stages should be dedicated to figuring out what your intended outcome will look like. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
You should include something for your consumer in your mobile message like a special offer or a promotional code. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
Advertising can always be improved. Watch your competition too! Keeping your competitive edge is not easy, of course, but following some of these tips should help you gain the advantage.