A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. It is rare to find someone today who doesn’t own a mobile device, whether it’s a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Customers can then use their smart phones to reach your website and find coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. With a QR code, an interested customer can instantly find out more information about your products and services.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make your message known in a manner that will be taken in by your customer quickly.
Having a mission statement can help keep you on point with your mobile marketing message. Having the mission statement around will help you stay ethical.
In the field of social marketing, it is important to keep a close eye on your competition. It’s imperative to distinguish yourself from your competition.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Your business shouldn’t be based solely on a mobile platform.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
There’s plenty of money to be made in mobile marketing. More and more people every day use mobile phones for social networking and to download applications. These are both excellent places that you could be marketing your business. Take your marketing closer to where your customers are located.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Invite your mobile customers to communicate with you directly. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If your customers feel that your app is unnecessary, they will not use it.
You need to provide a simplified website for your new mobile customers. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Try A/B testing with your mobile landing page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. For your landing page, have two different versions and see which is more successful. Move forward with the most successful of the two.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. A recipient may regard it as invasive and pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. If you go over your stated limit, customers may feel you are dishonest.
Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. These location-sensitive selling opportunities are unique to mobile marketing. Figure out how to exploit this location-targeting strategy for your company.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
The good thing about mobile marketing is that the market is always growing. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Follow these tips to stay ahead of your competition and reach out to your audience. Good luck!