Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. Almost everyone today owns a mobile device, such as phones, tablets and other connected devices.
Never forget that everything about your marketing campaign is designed for your customers. Mobile marketing is based around knowledge of what your customers need and want. If you don’t understand what your customers want, how can you deliver it to them? Get to know them as much as you possibly can.
When composing your mobile website copy, be succinct. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Content for your mobile marketing site has to be brief, simple, and useful.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. It can be hard to make a mobile site that is appealing and attractive. It is best to hire a professional to handle this task.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you need unbiased opinions, you can hire testers.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. When you have a clever ad, your customers are more likely to forward it to their family and friends.
To be a good mobile marketer, you need to take small steps up the mobile ladder. That is what you should do too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Use everything you have available to you.
You need to provide a simplified website for your new mobile customers. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Be sure to optimize your mobile sites for search engines. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Try two different pages, called A/B testing, for your mobile page. Testing is important in the mobile world, just as it is in any other environment. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. You then can progress with your mobile campaign with the one that works best.
Learn as much as possible about your customers. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. Are they more likely to use a mobile phone than a computer? Do they tend to use one operating system platform more than another? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Include maps on your site for your local customers that are easily seen with various mobile devices. Having this information available where potential customers can find it when they need it will give your business a boost.
Don’t share short codes; buy dedicated ones. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. If you are persistent, people will start to associate your short code with your company. It isn’t that big of a price to pay for potentially avoiding legal problems. If the code sharing company abuses the system, you can be in trouble, too.
Avoid sending out messages and offers too frequently. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
You will be able to grow your business as mobile device ownership keeps rising. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. Best of luck in your marketing!