Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Your advertisements should carry QR codes to assist your tech-friendly customers. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should appear on business cards, brochures, catalogs and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Creating a mobile site that appeals to potential customers can be difficult. If the job seems like beyond your scope, consider outsourcing it to professionals.
Your mobile platform should have a concrete home base. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Do not ever base everything completely on a mobile marketing campaign.
For maximum impact, you should encourage your ads to go viral. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? Your business could always offer its own special app and really take your mobile marketing to the next level. There are a number of different features you can offer with your app.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Make your mobile marketing advertisements easy to share, and they will be shared. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
For your mobile site’s landing page, try using A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Going forward, use the most successful page.
Add maps and directions to your website that are mobile friendly. A lot of people use mobile devices to track down brick and mortar stores in their area. They will be able to get better access to you if they know where to find you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Give your customer access to precise directions by including a built in Google Maps link.
It is important to do research about your potential audience. Know them and what their preferences are before you spend lots of money on mobile marketing. Is it possible that they use their computers less than their phones? What is the main type of operating system used on their phones? Take the time to learn about your customers, and you will better be able to connect with them.
Make sure your content is timely and interesting. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If you give them what they desire, they will patronize your business more frequently.
Use your own webpage to your advantage. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. Customers can view how to sync with you when they are away from the office once they visit your website.
Limit the number of offers that you send. The highest results come from messages that are sent a few times a month. Your customer should think he will miss out if he doesn’t act now. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. You need to consider all possible options when it comes to a mobile marketing plan. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
Do not overdo your use of mobile marketing, or customers may get annoyed. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will likely reward you with increased sales and business growth.