Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. There are a countless number of ways to promote your business through mobile marketing. With so many different directions to go in you might be confused on where to start. Consider these tips when starting out.
Begin by building up your mobile marketing database. You should not however, add phone numbers to the database without authorization of the owner. You want to be sure the people receiving your messages did actually sign up for them. You can get permission through the web or by the reply of a code.
Work to understand your customers. Knowing what customers want and providing it is how mobile marketers are successful. Not knowing what customers want, means never being able to give it to them. If you want to be successful, you need to learn about them.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Be aware of how the competition is using social media to market their products. You need to stand apart from the competition.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Act accordingly.
Let your clients give feedback through your site. This builds up relationships with the customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.
Search Engine Optimization
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
Use A/B testing on the mobile version of landing page. Testing is important so you know that people can use your website. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. It is key to choose the page that will be most functional for your mobile visitors.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Email addicts use their phones more often than ever, and your emails should be designed from the ground up to take advantage of this.
Get people in your store by posting mobile-friendly maps to your site. When a person searches for a business on his or her phone, the map allows them to find it quickly.
Offer relevant information. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. Offer your customers relevant, pertinent information they can use. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. Verify your message delivery system is functional before before beginning your marketing campaign. Also, try sending it initially to coworkers in order to see their impression about it before going live.
Don’t get too aggressive sending out offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Your customer should think he will miss out if he doesn’t act now. If people think it’s easy to take advantage of, they won’t take action as fast.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Advertise your deals on a host of different platforms to reach a wider audience. If people feel that your mobile campaign could be helpful, they are likely to sign up. Position your campaign as a fun, interactive way to find out about upcoming offers.
Yes, mobile marketing is quite a subject. No two businesses view everything the exact same way, nor do they market the same way. What one finds useful, the other may not. By reading the guidelines above, you should have picked up some advice and insight on getting started.