In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
The best place to begin is by creating a database. Do not just add loads of numbers to your database. It is important to ask them for permission before you start. You can use a form from the internet or they can text you a code.
Mobile content should be easy to read and to the point for the success of your campaign. Get your message across quickly so customers are sure to absorb it.
Write the minimum text necessary to get your point across when it comes to your mobile site. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing demands short, concise, and direct messages to consumers.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Take into account the longevity of the campaign in addition to the sales numbers. Design new campaigns by using strategies that have been successful in the past.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Try to be respectful of the individual you are contacting.
You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? Improve your marketing strategy by offering a special app for your customers only. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Take advantage of dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. This can provide you with legal coverage as well.
Social Networking Sites
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.
Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Location can play a huge role in a great mobile marketing campaign. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. These location-sensitive selling opportunities are unique to mobile marketing. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Mobile marketing that you send to customers that are new is often considered to be spamming.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Sending out ineffective messages is counterproductive. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Send offers once a week or less often. Customers tend to respond more to offers that are only sent two to four times in a month. Your customer should think he will miss out if he doesn’t act now. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
Provide contact information for your business on social networking sites. This will make it easier for people to find your business. Keep your business focused on the basics at first and branch out from there. At the very least, create a page for your business on the sites Facebook and Foursquare.
Once you have finished reading this article, you will be that much closer to becoming an effective mobile marketer. There is quite a bit to learn, and many different ways that you can apply it. You can change your plans to find the right strategy for you.