Mobile marketing is an essential part of planning a business, but it can be tricky though! There is so much to learn both on the marketing side and the technical side. Below are some courses of action to take, so you can create an excellent mobile marketing game plan.
Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure they know your message and can absorb it, as quickly as possible!
Your mobile domain should strive to say as much as possible with as little as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. You have to get right to the point and make it short when using mobile marketing.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. To get an opinion that is not biased, you could hire a tester.
Every successful mobile campaign should have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. You should never develop your entire business around a mobile platform.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. You will have to stay on top of all new technology if you are going to stay competitive.
Be sensitive to customers sleeping hours when sending out text notifications. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
Use unique, dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. Doing this will also protect you legally.
Social Networking
Your web site should contain links to any social networking pages that are linked to your business. Customers probably will not search for you, however they may check you out on a social networking site.
Keep in mind that mobile users have a more difficult time navigating webpages. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Using this type of marketing can feel intrusive to your customers if you are not careful. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. If you go over your stated limit, customers may feel you are dishonest.
Make sure that your content is relevant and purposeful. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. Be sure that prospective and current customers are getting information that is relevant. You’ll get their business if you provide them with what they’re looking for.
Short Code
Purchase dedicated short codes to ensure the authenticity of your company. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Eventually, people will make the connection between your company and your short code. Having your own short code can also help you avoid legal problems. If the company that shares the code engages in unethical practices, you may be in trouble as well.
As this article has shown you, mobile marketing is the next wave of marketing techniques. Take the time to understand the new techniques that are available. It will be easier to understand what you need. The tips you’ve read here are a great way to start your mobile marketing success.
