Do you have any idea what mobile marketing is? What kind of marketing plans can you come up with? Do you have the desire to make it better? Is your current marketing plan working with or against your business? Can you be sure you applied this plan the right way? If you are not able to answer the questions, you should check out the tips listed below.
Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period.
Mobile marketing is not the place to be overly wordy. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Content for your mobile marketing site has to be brief, simple, and useful.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, hire a professional.
Having a mission statement can help keep you on point with your mobile marketing message. Follow the same principles you have used in your previous campaigns.
A successful standalone mobile platform must have a home base. Make people arrive at the home base and keep in touch with them once they do. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Be sensitive to customers sleeping hours when sending out text notifications. You’ll risk annoying customers with this practice, even people who already like your products or services.
Remember to treat people on the telephone how you would like to be treated, like busy people. Adjust your phone etiquette accordingly.
Professionals will often take their mobile marketing strategy in small steps. This should be something you do as well. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Use every method you have access to.
Use a short code that is dedicated. It will cost more but go a long way in securing your brand. Dedicated short code also offers you some legal protection.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Make certain that promotions are easy to forward or include an incentive to boost your ads.
Get a good understanding of your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they prefer cell phones over computers? Which OS do they use on their phones? You need to know who you are addressing to transmit your message efficiently.
Use maps that work with a variety of mobile devices to attract customers. By including maps, customers can look up your location quickly from their phone.
Don’t drive your customers crazy with too many offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. The best results are from customers feeling they have to react fast to take advantage of an offer. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
You should have clear objectives before you launch a mobile marketing effort. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?
Be sure that your mobile marketing campaign is compatible across multiple platforms. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Include a promo code or a discount offer in the mobile marketing message that you send out. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.
Use mobile marketing to market your event a few hours before any major sale. This will remind your customers that you have something big going on that they should check out.
Set up accounts for all major social networking sites. This makes it easier for online users to locate your business. Start with the basics, then your business can branch out to more sites. To begin with, set up a Facebook account and a Foursquare business page.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.