In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Never randomly message your customers. You should only message them with useful information. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers are looking to get information, not some funny texts they expect to get from a friend.
Have QR codes on your printed ads for the more tech-savvy consumers. If your customer has a smartphone, they can use these codes to unlock special content or deals. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Write less but say more with the mobile content on your website. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. In mobile marketing, your campaigns will need to be kept short and succinct.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Successful standalone mobile platforms need a home base. You should want people to visit your webpage or keep them coming back to it. Don’t base your whole approach on the use of a mobile platform.
Social Networking Sites
Mobile marketing is a great way to increase your profits. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Use social networking sites to boost your mobile marketing. Take your marketing closer to where your customers are located.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. Do not rush things and launch a campaign without studying your market first. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use your resources as best as you can.
Just like your regular business website, your mobile site should be search engine optimized. Of course, you should optimize for Google first, because Google controls the mobile search market.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can seem like you are being pushy. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. Honesty will build trust and loyalty for your brand.
Knowing your customers’ location is a unique benefit of mobile marketing. Mobile marketing offers the unique chance to know where you are located. This introduces you to modern location-based alternatives that do not correspond anywhere else. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Use your standard website to your advantage. When you advertise your mobile application on your website, you will increase your traffic. Regular customers who visit your site will then know how to access your business anywhere they go.
One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. If you send messages that don’t work, it will be counterproductive to your campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Do not send offers too often. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Once you read through these tips, you will begin to understand exactly what it really takes to be a good mobile marketer. An abundance of information is available to you and knowing how to use it is to your benefit. With this in mind, you can refine your own plan and goals, and help promote your business.