Marketing over mobile services is one of the most modern ways to market your goods. Take some time to get to know more about how you can use mobile marketing by reading the pointers below.
Don’t just send messages to your customers out of the blue. Always make sure that what you’re messaging them about is relevant and important. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. You are not your customers’ friend. When you contact them, they want to know about your products.
Have QR codes on your printed ads for the more tech-savvy consumers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should appear on business cards, brochures, catalogs and posters. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
When composing your mobile website copy, be succinct. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Have your friends test your site, ads, emails, and other parts of your campaign. If you can, hire a professional to test and improve your campaign.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. Find a way to differentiate yourself from you competitors.
Successful standalone mobile platforms need a home base. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. A mobile platform should just be one part of your entire business.
Avoid texting your customers during odd hours, such as early mornings or late nights. You’ll risk annoying customers with this practice, even people who already like your products or services.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. The longevity of a campaign will be a better indicator of success than sales numbers. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
For maximum impact, you should encourage your ads to go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. You will have a large array of options to choose from.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Keep in mind that mobile users have a more difficult time navigating webpages. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. When you go to move forward, do so with the one that is most popular.
Use mobile-friendly maps and driving directions on your site. Most people use mobile devices to aid them in traveling to various locations. Allow them to contact you easily. Your maps should be readable on any mobile device, as well. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Make sure your emails are mobile friendly to ensure that they will be effective in reaching as many of your customers as possible. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Mobile Friendly Maps
Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Test your campaigns on your friends and colleagues first.
You can always improve your advertising. Know your competition and keep careful watch on their new directions. These tips should have given you some great ideas on using mobile marketing to expand your market position.