Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Never randomly message your customers. Respect your customers’ attention by always giving them useful content when you send out messages. Texting random phrases is the quickest way to kill a marketing campaign. You are not your client’s friend, so be precise and to the point with any message that you send to them.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to quickly digest the message you want to convey.
Use your mission statement to keep your efforts focused. Sticking to your mission statement keeps your business focused and efficient.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Use what you learn from making your campaign last to build your next campaign.
If you have a social network page for your business, link to it on your main business webpage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Remember, it is harder to navigate through your website using mobile equipment. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
Just like your regular business website, your mobile site should be search engine optimized. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. Text messages can become annoying due to notifications. A recipient may regard it as invasive and pushy. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. If you are honest, customers will trust you and your brand.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. This makes it possible to target location in a way that is not available anywhere else. Figure out how to exploit this location-targeting strategy for your company.
Add directions and maps to your site that can be used on all mobile devices. A lot of people use mobile websites to help them to get to different locations. Be easily accessible. Have maps that are clear, so when people do a search it is easier to find. Adding a direct link from your site to Google maps can be very helpful.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Make sure your information is relevant. Remember that your mobile marketing efforts need to be meaningful and have purpose. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If it is relevant, they’ll give you business.
Don’t neglect your website in your mobile marketing campaign. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. When your customers are on the road, they will remember that you have a mobile website and connect to it.
Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Sending offers too often is annoying and will turn customers off. The highest results come from messages that are sent a few times a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. You will likely see an increase in the size of your customer base and your profits.