Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t just send messages to your customers out of the blue. Every message you send them should be relevant and useful. Texting random phrases is the quickest way to kill a marketing campaign. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You must seek ways to differentiate yourself from the competition.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.
Avoid texting your customers during odd hours, such as early mornings or late nights. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Maximize the effect of your advertisements by trying to go viral. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. Be aware that you have a variety of different options to use here.
It is important to have your own dedicated short code. While it may cost a little more, it is important in protecting your brand. This will also improve your legal coverage if needed.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Of course, you should optimize for Google first, because Google controls the mobile search market.
Sensitivity to location is what sets mobile marketing apart. Mobile marketing knows where you are located, unlike other forms of marketing. This can help open newer location-based options that don’t exist elsewhere. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
Mobile-device friendly maps can be used on your website to entice local customers. By including maps, customers can look up your location quickly from their phone.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. With these codes you can share coupons, promotions and discounts. QR codes are convenient to scan with a smartphone, and even easier to use. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Do not send emails out too often. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Have your customers believe that they will pass up a good thing if they neglect your offer. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
Offer savings and special offers to customers who sign up for your mobile campaign. Promote your mobile services on your social networking sites and your website. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.
Be clear about what you want to accomplish with mobile marketing. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Mobile marketing has great potential, but if not used judiciously, it can irritate people. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. With the right approach, you will very likely obtain new customers and bring in more business.