“ Mobile marketing ” has a number of different definitions, depending on who you ask. For different businesses, the definitions of mobile marketing vary widely. This can be defined as using a cell phone to send promotional messages about your business to others. Read on, and discover a few of the ways that you might put mobile marketing to work for your own business.
Focus first on building a customer base and securing their numbers for your database. Don’t just add cell numbers to your marketing database via your mobile. It is important to ask them for permission before you start. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Every printed ad you publish should include a QR code for those with smartphones. This way, customers with smart phones can just scan the phone and get access to your website features. Include a QR code on all of your print materials. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Sites that are packed with keywords and say nothing of value are unfavorable. Brevity is the crux of mobile marketing communications.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. Building an effective mobile website is a specialized task, considerably different from normal web design . If the job seems like beyond your scope, consider outsourcing it to professionals.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. For an unbiased opinion, hire a paid tester.
To improve your own social marketing, keep an eye on your competition’s efforts. The key is to catch the eye better than the others.
You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? You could offer apps specific to your business to better promote your company via mobile marketing. You will have a large array of options to choose from.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. You stand to lose potential customers if they cannot comprehend your advertisement.
Use unique, dedicated short code. Keeping tight control over your brand is worth the extra cost. In addition, it gives you a measure of legal protection.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. Continue to solicit customer feedback from those who seem willing to give it.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
Give yourself more than one option when creating your landing page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Then use the one that gets the most conversions.
Don’t neglect your traditional online presence and put your website to use. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. When your customers visit your website, they will see how to connect with your business when they are on the go.
Do not send offers too often. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customer should think he will miss out if he doesn’t act now. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Do not go into a mobile marketing campaign without any clear objectives. Starting off with definite goals will help you plan and build your campaigns. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. There are different types of mobile devices you need to consider when creating a mobile campaign. Make sure the scripts you use will work across different platforms.
When sending out a mobile marketing message, include a promotional code. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
It’s critical to perform a usability test. If your customers can’t even see what you send them, you’re sunk. Ask everyone you know to test out your message for you from their devices before you make a public launch.
As you learned in the first paragraph, the term “mobile marketing” means a variety of things depending on who you ask. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.