Do you ever sit and wonder about the big corporations? How do they manage their reputations so effectively? You can employ some of the same techniques, no matter the size of your business. Things move quickly, and it pays to learn about the new arena of reputation management.
A good offense helps to deal with negative content. Counteract any negative comments online with tons of positive remarks. Negative remarks will continue to fall in the search lists as more and more positive comments build up.
To improve your online reputation, see if you can optimize your websites. In general, this would be the business’s name. Google places a high priority on authoritativeness. Your site will gain more credibility if they view your business as official.
Monitor your online presence. Someone may write something negative about your company that will show up high on search result rankings. Periodically search for your company to see what is being said, and take steps to remove inaccurate information. Make an effort to do it every other week or so.
Keep all private promotions private. This is very important, especially if you get a complaint and then offer a discount to help remedy the situation. You don’t want to have an influx of complaints from people that are only trying to get free products or services.
If you do a search for your company online and you see information that is not true, you can petition the site owner and ask them to take it down. If you can just show them that the information isn’t true, most site owners aren’t going to have a problem getting rid of it.
If you don’t have the time or resources, find a company to manage your reputation. You can do a lot of it yourself; however, with the explosion of social media, you need to monitor what goes on online as well. So, if you need a helping hand, find a trusted company.
You might get angry when you read negative commentary that has been posted about your company. However, you should remain calm when responding to what has been said. This will give people the opportunity to understand your side as well as that of the complainer.
You should contact your customers a few times after they have purchased something from you. This is something that will build your credibility. When you check in with them you can help them work out any problems they may be having.
You may see that certain competitors are using fake reviews to beef up their reputation. Don’t join them. This is bad business practice, plus this type of activity is illegal in several states.
Check your search results on a regular basis. Do a Google search of your company to determine if there are any complaints about your business. Make sure there are no negative content or comments on the site. Find out the source of all of the negative feedback you receive. Take steps to get around these things as you need to.
Keeping your emotions under control is often a big part of managing your online reputation. Use stress management to relieve those pent up frustrations. Get out and get some exercise. Try not to get into fights on the forums. Your reputation will suffer if that happens.
There will be negative feedback you read that upsets you. Don’t have a knee-jerk reaction to this. Give yourself time to consider all angles of the situation before joining the conversation. That way, you can steer clear of reputation pitfalls online .
Reputation management also involves dealing with negative content in a professional manner. Do not remove negative feedback, address it calmly and honestly. People value honesty, so admit your errors and offer a way to resolve it.
Make sure that you check out the backgrounds of your new employees, since they all contribute personally to your business reputation. The money spent investigating each new hire will pay for itself. Always know the people who are representing your company to the world.
Look online to find out what is being said about your business. Monitor social networks, message boards, and Internet search results. You could even join in the talks. People appreciate any effort you put forward.
Participate in your community charities even if there are no problems with public relations. Doing so can provide many benefits to your company, including tax breaks. In addition, when people remember your brand, it will be associated with many good things you have done – and that is a great asset for any business.
Growing companies should hire an employee who is dedicated to doing public relations. It’s truly a full-time job. Someone needs to monitor all the forums and social media sites daily to keep things under control. If you do not, it may spiral out of control.
Be positive and good to your community. Being a positive force in your community (and the world even) can be a good set of armor against negative reviews and comments. By doing great things, any negative comments should disappear.
Do you feel you now know better how to manage your company’s reputation? Are you ready to best the competition? Use these tips to build your business.