Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin your efforts with the acquisition of phone numbers for your database. You need more than just cell phone numbers in the mobile marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Every printed ad you publish should include a QR code for those with smartphones. This makes it easy for smart phone users to access your site and use your coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Following your principles will enable you to be focused on your target.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Mobile marketing can bring in profits very quickly. More and more people every day use mobile phones for social networking and to download applications. Use social networking sites to boost your mobile marketing. It enables you to reach so many more customers than traditional methods of marketing.
Try and make your marketing campaign viral, as this is the greatest way to be successful. Many times, these will get passed on to others, enlarging your mobile marketing audience.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If your app is not relevant, chances are that your customers will not use it.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. It is very easy to screw up an SMS strategy because of how it notifies consumers. Most people will get tired of receiving messages from you if you intrude too often. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. If you go over your stated limit, customers may feel you are dishonest.
The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Existing customers are more likely to positively receive text messages and promotional updates. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
QR codes are a smart way to provide interactive content to your customers. You can use these to promote specials you are running with your business. These codes are easy to use and captured on a cell phone. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
Do not bombard your customers with offers. Customers tend to respond more to offers that are only sent two to four times in a month. Your customer should think he will miss out if he doesn’t act now. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Use savings and special offers to advertise your mobile marketing campaign. Mention it in other ads, on your website and on social networks. People are more likely to join if you mobile campaign offers exclusive benefits. Position your campaign as a fun, interactive way to find out about upcoming offers.
Define your goals before starting to design your campaign. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
If you are sending out a mobile marketing message you should try to include a fun promo offer. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Include mobile marketing with all the social media outlets that are available online. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. If your audience is more actively engaged with your message, as opposed to simply reading it, the faster your sales will increase.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Apply your mobile marketing efforts respectfully and consistently to get the best results. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.