You can use mobile marketing as either a main or an alternative source of income. The guidelines in this article represent some of the best practices for mobile marketing.
Begin by developing an appropriate database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Every printed ad you publish should include a QR code for those with smartphones. This way, customers with smart phones can just scan the phone and get access to your website features. Include a QR code on all of your print materials. The QR code provides additional information to people that are interested in your business.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Be short and concise with mobile marketing.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
Make sure that a mobile marketing campaign is effective before starting a new one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Design new campaigns by using strategies that have been successful in the past.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Behave appropriately.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
A short, dedicated code is best. It will cost more but go a long way in securing your brand. A certain amount of legal coverage comes with it as well.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Listen to what customers have to say even if it is bad.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Users might question its transparency. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Honesty creates loyal customers.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing has a distinct differential; it knows where you physically are. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.
Make the most of your company website. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If you send texts that do not make sense or work, you will not succeed. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Buy your own short code instead of using a sharing service. The codes will be linked with your brand, even if the price is a bit steep. Your short code can lead people directly to your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. If code sharing companies abuse the system, you might get into trouble as well.
It is important to have specific goals for your mobile marketing campaign. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?
As shown above, mobile marketing requires some serious thought and planning in order to be successful. It will help your business, even if it takes some time and effort. Use the tips listed above to help your business thrive even in a rough economy.