Do not send irrelevant texts to your customers. Ensure that your message is relevant each time you actually do message them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Every printed ad you publish should include a QR code for those with smartphones. QR codes are a good way to get people that have smart phones to visit your site. All of your brochures, cards, and catalogs should have QR codes on them. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. Designing a mobile site that is attractive and undeniably appealing is not an easy task. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Ask your friends to test your website, advertisements and emails. For even more objective input, you may want to consider paying for outside testing services.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. You’ll risk annoying customers with this practice, even people who already like your products or services.
Before starting a new mobile marketing campaign, look at the success rate of the first one. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Use what you learn from making your campaign last to build your next campaign.
You should know how mobile devices work to know how to format your site and ads. Use a wide range of mobile devices to understand how they all work.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Use common courtesy.
Try and make your marketing campaign viral, as this is the greatest way to be successful. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Good mobile marketers gradually climb up the mobile ladder. This should be something you do as well. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Leave no stone unturned when it comes to your marketing strategy.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. Some users feel that SMS is too invasive into their personal comfort and space. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. Keeping your word means a lot to your customers and instills trust in your business.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Existing customers are more likely to positively receive text messages and promotional updates. Mobile marketing efforts are often taken to be spam messages by non-customers.
Define your goals before starting to design your campaign. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. This will create excitement and get them prepared for the sale or event.
It’s important to promote your mobile marketing as much as possible, including in all social media markets. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Include promo codes within the coupons themselves to make it easier for customers. A specific tracking code links these promotions to your mobile website. Coupons are useful in both gaining new customers and rewarding your loyal customers.
Your advertising can always be improved. And, of course, you must always analyze the competition. With that in mind, use the above tips to stay on top of the mobile marketing game.