In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Do not message your customers randomly. Ensure that your message is relevant each time you actually do message them. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers are looking to get information, not some funny texts they expect to get from a friend.
Have QR codes on your printed ads for the more tech-savvy consumers. Customers can then use their smart phones to reach your website and find coupons. Have the codes printed on posters, brochures, business cards and catalogs. QR codes make it easier for interested customers to get information about your business.
You must learn to say a lot with just a little when you are building your mobile content. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Mobile marketing copy needs to be concise and clear.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Following your principles will enable you to be focused on your target.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Be sensitive to customers sleeping hours when sending out text notifications. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
There’s plenty of money to be made in mobile marketing. Many people tend to use their phones to visit social network sites and download apps. For marketing purposes these locations are perfect. You can increase your audience by marketing on these social media sites.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Try using different mobile devices to learn what your consumers will need to do.
The most effective mobile marketing strategies implement changes gradually. Continue to progress through the mobile marketing techniques. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Try everything you can to reach potential customers.
Utilize the dedicated short code. It will cost more but go a long way in securing your brand. It also gives you some legal coverage.
Add a link to your social media pages on your main website and encourage your visitors to find you there. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
Give yourself more than one option when creating your landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Design two versions of the same landing page, and see whether version A or version B is more popular. Proceed to move forward using the most successful one.
Get a good understanding of your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Do they use their cellphones more than their computers? Which OS do they use on their phones? Your audience is sure to respond to a plan that was clearly designed for them.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. It is simple to capture these codes with a cellphone, and they are even easier to use. Get the most important information to your customers in a fast and effortless manner using QR codes.
Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. The information you send out through mobile marketing needs to be useful to your customer base. You’ll get their business if you provide them with what they’re looking for.
Don’t forget to still take full advantage of your standard website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. Your customers will see the ad and know how to find your business, even when they are away from the computer.
Do not send offers too often. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If they think another is right around the corner, they will be less likely to take action.
Reading these tips will help you discover how to be an outstanding mobile marketer. Remember that learning new information is only the first step. The next step is proper application of the knowledge. Put this information to use to develop your goals, and successfully promote your business.